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Presentation transcript:

Blue Ocean Strategy By: Zuraik, Ph.D. Innovation, Strategy & Leadership California School of Management & Leadership San Diego, CA, USA | azuraik@alliant.edu

Best Seller

Agenda What is blue ocean strategy? How to formulate and execute BOS? How to sustain It? Leadership challenges Conclusion

What is that strategy ?!!

Introducing Market Structure Strategy as military metaphors Competing for lands = customers CEO, Headquarter, Troops, Front line Focuses how to beat other enemies = competitors How to a win battles

Planning and Positioning Schools

Industry traditional competition strategies

Bloody Ocean

BOS HELP….

Blue Ocean Definition Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim & Mauborgne argue that companies can succeed not by battling competitors, but rather by creating ″blue oceans″ of uncontested market space. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant.

Blue Ocean Definition Break the Value-Cost tradeoff by do differentiation and low cost at the same time Create and capture new demand targeting non-customers Create uncontested market space and make the competition irrelevant Structured framework and process

But How to do it ?!!

Value Innovation

Strategic Canvas

Cirque du Soleil

Industry Strategic Profiles

Another example

Implementation …

6-paths structured framework

Leadership Piece is There ….

What leadership style we need to for Blue Ocean Strategy?

Hurdles….

Resistance………

Fair Process

Conclusion…

What is your Strategy…..

Red Ocean Traps

Red Ocean Traps Trap One: Seeing Blue Ocean Strategy as Customer-Oriented Approaches

Red Ocean Traps Trap Two: Confusing Technology Innovation with Blue Ocean Strategy

Red Ocean Traps Trap Three: Equating Creative Destruction with Blue Ocean Strategy

Red Ocean Traps Trap Four: Equating Blue Ocean Strategy Strategies with Differentiation

Red Ocean Traps Trap Five: Equating Blue Ocean Strategy Strategies with Low-Cost Strategies

Thank You !

Questions ?

Blue Ocean Leadership Blue Ocean Strategy