Digital Magazine Reach MAY 2016

Metrics and calculations used in this deck DATA USED COMSCORE METRICS MAGNETIC METRIC To produce this data, Magnetic has combined the digital assets of Magnetic members to better understand the reach across for these combines assets, as well as the gross number of users to gain a better understanding of the demand for magazine media content has changed on a year on year basis. A full list of the titles that were included can be found on the last slide of this presentation. This presentation references a number of standard comScore metrics: Unduplicated (net) reach: Unique visitors Minutes per view This presentation also reports on gross [monthly] users. This is not a standard comScore output and has been created by aggregating the unique visitors per title into a gross figure. This figure represents the total number of user experiences across different titles and should not be confused with unduplicated (net) reach.

NET DIGITAL audience reach 42.7% reach 50.5% reach 21.4 MILLION 16.6 MILLION MULTI PLATFORM NET REACH MOBILE NET REACH Source: comScore. MMX MP/MoMX Audience Duplication Reports. May 2016. Net (unduplicated) reach across all titles. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request

*Gross monthly users (000) +14% y.o.y. +26.7% y.o.y. *Gross Monthly Users is not a standard comScore metric Source: comScore. MMX MP/MoMX Media trend reports. May 2015 - 2016. Gross (duplicated) users across all titles: calculated as an aggregate of unique monthly visitors across all selected titles. Base: All Magnetic Media member digital assets (titles with a print equivalent listed on NRS) Full title list available on request

age groups: mp Unduplicated % reach 6 out of 10 18-24 year olds are digital magazine users Source: comScore. MMX MP Audience Duplication Reports. May 2016. Net (unduplicated) % reach across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request

age groups: mobile unduplicated % reach Nearly 3 out of 4 18-24 year olds are mobile magazine users Source: comScore. MoMX Audience Duplication Reports. May 2016. Net (unduplicated) % reach across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request

age groups: MP net audience reach 9.2 million millennials are digital magazine users Source: comScore. MMX MP Audience Duplication Reports. May 2016. Net (unduplicated) reach (000) across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request

age GroupS: Mobile unduplicated audience reach Nearly 8 million millennials are mobile magazine users Source: comScore. MoMX Audience Duplication Reports. May 2016. Net (unduplicated) reach (000) across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request

age groups: minutes per view 18-24 year olds spend 30% longer per visit than the average reader Source: comScore. MMX MP Audience Duplication Reports. May 2016. Average Minutes per View for individual age groups indexed against all reader average. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request

assets included in this analysis BBCGOODFOOD.COM REDONLINE.CO.UK (w/ history) THATSLIFE.CO.UK RADIOTIMES.COM YOUANDYOURWEDDING.CO.UK ANGLERSMAIL.COM AUTOEXPRESS.CO.UK FOURFOURTWO.COM LRO.COM (w/ history) TOPGEAR.COM AUTOCAR.CO.UK BESTDAILY.CO.UK (w/ history) COSMOPOLITAN.CO.UK (w/ history) HOUSEANDGARDEN.CO.UK (w/ history) BIGISSUE.COM NME.COM INSTYLE.CO.UK CHATMAGAZINE.CO.UK LOOK.CO.UK COUNTRYLIFE.CO.UK INSIDESOAP.CO.UK (w/ history) WHATCAR.COM WHATSONTV.CO.UK MENSFITNESS.CO.UK THEWEEK.CO.UK WOMANANDHOME.COM MOJO4MUSIC.COM (w/ history) GLAMOURMAGAZINE.CO.UK (w/ history) EVO.CO.UK NOWMAGAZINE.CO.UK MARIECLAIRE.CO.UK ELLEUK.COM (w/ history) PICKMEUPMAGAZINE.CO.UK VANITYFAIR.COM ESQUIRE.CO.UK (w/ history) REALPEOPLEMAG.CO.UK REVEAL.CO.UK (w/ history) GARDENERSWORLD.COM THEFIELD.CO.UK VOGUE.CO.UK (w/ history) TAKEABREAK.CO.UK TODAYSGOLFER.CO.UK GOODHOUSEKEEPING.CO.UK (w/ history) WOMENSHEALTHMAG.CO.UK (w/ history) TVCHOICEMAGAZINE.CO.UK HORSEANDHOUND.CO.UK MOTHERANDBABY.CO.UK (w/ history) WOMANSOWN.CO.UK RUNNERSWORLD.CO.UK (w/ history) KERRANG.COM (w/ history) WOMANSWEEKLY.COM EMPIREONLINE.COM (w/ history) TATLER.COM (w/ history) CLOSERONLINE.CO.UK (w/ history) MENSHEALTH.CO.UK (w/ history) HARPERSBAZAAR.CO.UK (w/ history) HEATWORLD.COM (w/ history) MOTORCYCLENEWS.COM (w/ history) PRIMA.CO.UK (w/ history) GRAZIADAILY.CO.UK (w/ history) CARMAGAZINE.CO.UK (w/ history) BRIDESMAGAZINE.CO.UK (w/ history) AUTOSPORT.COM GQ-MAGAZINE.CO.UK (w/ history) WOMANMAGAZINE.CO.UK YOURS.CO.UK (w/ history) DELICIOUSMAGAZINE.CO.UK RUGBYWORLD.COM GOLF-MONTHLY.CO.UK STUFF.TV