Usability Benefits Quiz Lawrence Najjar Lawrence.Najjar@pb.com

Outline User interface, user experience, & usability Usability benefits Usability quiz Prize! Pitney Bowes

Terms Pitney Bowes

What is a ”user interface?” Pitney Bowes

What is a ”user interface?” The way the user interacts with a software or hardware product Includes screens, buttons, hyperlinks, entry fields, graphics, keyboard, mouse Pitney Bowes

What does ”user experience” mean? Pitney Bowes

What does ”user experience” mean? The elements that affect how users perceive a product Includes packaging, ease of use, graphics, response time, installation, product support Pitney Bowes

What does ”usability” mean? Pitney Bowes

What does ”usability” mean? Ease of use of the product Includes familiarity, simplicity, consistency, and intuitiveness Pitney Bowes

Usability Benefits Pitney Bowes

Usability Benefits Usability increases: Usability decreases: Pitney Bowes

Usability Benefits Usability increases: Company reputation 10, 11 Competitive advantage 2, 7, 14 Ease of use Productivity 5, 7 Revenue 2, 5, 7, 12, 14 User satisfaction 2, 5, 16 User trust 5 Usability decreases: Development time 4, 5, 15, 16 Development costs 1, 2, 3, 4, 5, 6, 8, 9, 10, 13, 14 Documentation costs Learning time 2, 5 Maintenance Staff turnover 2, 7 Support costs 2, 5, 12, 16 Training 12, 16 User errors 2, 10 Pitney Bowes

Usability Benefits Quiz Pitney Bowes

Usability Benefits Quiz Question 1. What percentage of a software application’s code is for the user interface? 5% 10% 25% 50% Pitney Bowes

Usability Benefits Quiz Question 1. What percentage of a software application’s code is for the user interface? 5% 10% 25% 50% Inveradi, R. (2005). Software engineering education in the modern age. Software Education and Training Sessions at the International Conference, on Software Engineering, ICSE 2005, St. Louis, MO, USA, May 15-21, 2005, Revised Lectures Myers, B. A. and Rosson, M. B. (1992). Survey on user interface programming. In CHI ‘92 Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, 195-202. Available: www-2.cs.cmu.edu/afs/cs.cmu.edu/project/garnet/doc/papers/uisurveyCHI92.ps Pitney Bowes

Usability Benefits Quiz Question 2. What percentage of development time is for the user interface? 5% 10% 25% 50% Pitney Bowes

Usability Benefits Quiz Question 2. What percentage of development time is for the user interface? 5% 10% 25% 50% Myers, B. A. (1995). User Interface Software Tools, ACM Transactions on Computer-Human Interaction, 2(1), pp. 64-103. Pitney Bowes

Usability Benefits Quiz Question 3. What is the numeric rank of “user involvement” as a predictor of successful projects? 1st 3rd 5th 7th Pitney Bowes

Usability Benefits Quiz Question 3. What is the numeric rank of “user involvement” as a predictor of successful projects? 1st 3rd 5th 7th The Standish Group (1995). The CHAOS report [Online]. Retrieved from: http://www.csus.edu/indiv/v/velianitis/161/chaosreport.pdf Pitney Bowes

Usability Benefits Quiz Question 4. What percentage of software defects is due to usability errors? 5% 15% 30% 60% Pitney Bowes

Usability Benefits Quiz Question 4. What percentage of software defects is due to usability errors? 5% 15% 30% 60% Inveradi, R. (2005). Software engineering education in the modern age. Software Education and Training Sessions at the International Conference, on Software Engineering, ICSE 2005, St. Louis, MO, USA, May 15-21, 2005, Revised Lectures Pitney Bowes

Usability Benefits Quiz Question 5. After making usability improvements on LaQuinta.com, by what percentage did annual revenue growth increase? 5% 35% 65% 85% Pitney Bowes

Usability Benefits Quiz Question 5. After making usability improvements on LaQuinta.com, by what percentage did annual revenue growth increase? 5% 35% 65% 85% Peterson, M. (2007). UX Increases Revenue: Two Case Studies. User Experience Magazine, 6(2). Retrieved from http://uxpamagazine.org/ux_increases_revenue/ Pitney Bowes

Usability Benefits Quiz Question 6. After making usability improvements on IBM.com, by what percentage did e-commerce sales increase? 1% 4% 40% 400% Pitney Bowes

Usability Benefits Quiz Question 6. After making usability improvements on IBM.com, by what percentage did e-commerce sales increase? 1% 4% 40% 400% Tedeschi, B. (1999, August 30). Good Web site design can lead to healthy sales. New York Times e-commerce report [On-line]. Retrieved from: http://www.nytimes.com/library/tech/99/08/cyber/commerce/30commerce.html Pitney Bowes

Usability Benefits Quiz Question 7. After making usability improvements on Dell.com, how much did daily online purchases increase? $1,000,000 $8,000,000 $18,000,000 $35,000,000 Pitney Bowes

Usability Benefits Quiz Question 7. After making usability improvements on Dell.com, how much did daily online purchases increase? $1,000,000 $8,000,000 $18,000,000 $35,000,000 Black, J. (2002, December 23). Usability: The ROI in good design. ZDNet. Retrieved from: http://www.zdnet.com/article/usability-the-roi-in-good-design/ Pitney Bowes

Usability Benefits Quiz Question 8. After making improvements on a very, very popular e-commerce site, how much did annual revenue increase? $30,000 $300,000 $3,000,000 $300,000,000 Pitney Bowes

Usability Benefits Quiz Question 8. After making improvements on a very, very popular e-commerce site, how much did annual revenue increase? $30,000 $300,000 $3,000,000 $300,000,000 Spool, J. (2009). The $300 million button. Retrieved from: https://articles.uie.com/three_hund_million_button/ Pitney Bowes

Summary Usability can increase customer satisfaction & revenue while decreasing development & support costs Pitney Bowes

Prize! Removable, vinyl sticker, 1.5 inches wide x 1.0 inches high Email your name and physical mailing address to: Lawrence.Najjar@pb.com Pitney Bowes

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