The complete health and wellness solution HALE & HEARTY The complete health and wellness solution Group 1- B17001, B17025, B17030, B17036, B17043

APPLICATION

KEY PARTNERS MOTIVATION Big Basket/ Grofers grocery apps Localized gyms Merchandize stores for fitness equipment Nutritionists and Trainers MOTIVATION Grocery apps: Customer data number of orders revenue Gyms & merchandize stores: Awareness through Marketing Revenue Nutritionist/Trainer : Income reputation Hospitals: Take data and refer them to customers ; Revenue

KEY ACTIVITIES Online community for motivation In-app notifications from connected friend circle/community who have completed specific tasks Multiple Indian languages Thousands of Indian & local cuisines’ data

CUSTOMER RELATIONSHIP VALUE PROPOSITION To provide an easy solution for the escalating cost of healthcare and to deal with a lack of sound, integrated and trusted fitness-related guidance TARGET GROUP To provide a solution to professional office-goers who find it hard to take out time for health To provide solutions to people suffering from health issues ‘Salesforce’ allows users to synchronize contacts, calendars, emails and tasks  in both applications. ‘Salesforce’ for small business allows users to manage contacts, track sales deals, manage tasks and events, harvest leads and track performance Personalized relationship where the app not only tracks their fitness & exercise regimes but also connects them to nutritionists and trainers

DISTRIBUTION CHANNELS Search Engine Optimization Social Media Optimization Print Media Advertisements at relevant touchpoints Google Store & Apple iStore

Community Interaction Name Hale & Hearty Healthify Practo Runtastic Diet Plan Exercise Regime Medical Help Nutrition Advice Delivery Service Community Interaction

KEY RESOURCES Domain name & Cloud hosting - hale&hearty.com, amazon web service Designers and developers - developing apps and websites App and website design and architecture Develop app versions for different platforms CRM - synchronization of contacts, calendars, emails and tasks  in applications Integration of data analytics - to get an idea of the behaviour of the customers 1 2 3 4 5 6

Exhibits Total Ad- Click Revenue per year: Quarter Visits/day Visits/year Ad clicks Rev/click Total (Rs.) Quarter 1 100 36500 365 2.275 830.375 Quarter 2 200 73000 730 1660.75 Quarter 3 300 109500 1095 2491.125 Quarter 4 400 146000 1460 3321.5 Subscription Model: Type Fee/month (Rs.) Proportion of users Regular 499 50% Premium 999 40% Ultra Premium 1499 10%

Avg. Per unit Revenue (Rs.) Total Revenue: (Revenue equation) Item Avg. Per unit Revenue (Rs.) No. of units Total Revenue (Rs.) PRO membership fee   Regular 499 0.5x * 12 2994x Premium 999 0.4x * 12 4795.2x Ultra Premium 1499 0.1x * 12 1798.8x Advertisements 3/click 3650 10950 Download income 0.21/download 1000000 210000 Total Revenue: (Revenue equation) 227616+9588x Revenue structure X: Number of paid users in year 1 needed for breakeven 3 types of membership depending on access to services: Regular, Premium and Ultra Premium Advertisements are mainly pay-per-click ads

Total Cost: (Cost equation) Cost Structure Item Avg. Per unit Cost No. of units Total costs Salary   Executive 1500000 10 15000000 Support 300000 20 6000000 Rent 400000/month 12 4800000 App Launch  Android store 1625 1 iStore 6435 IT Infrastructure CRM 325/user/month 12x 3900x Laptops 100000 30 3000000 Cloud (50TB) 918528 918528 Domain 99/year 5 495 Connectivity 20000 240000 Marketing 10000000 Miscellaneous 1200000 Total Cost: (Cost equation) 41167083+3900x Employees are mainly two types: Executives who handle the business from the headquarters and the support staff who handle the on-field operations X: Number of paid users per year for CRM Cloud: Expense as per fee charged by Amazon web services Domain expense as per fee charged by Godaddy.com Connectivity as per ACT data plans Equating Revenue and Cost equations, the BREAKEVEN POINT for PAID USERS is 7200 out of the 3.16 lakhs estimated visits per year.

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