NA Enterprise CVR – Sales 10% Promotion (Non-Select moves to Enterprise customer segment) 2017 2H

NA Enterprise CVR-Sales 10% bonus – All NA Partners can participate Announcement Number: ZWAM7272A What is the announcement? This promotion offers an additional 10% CVR-Software Sales reward on eligible CVR-Software Sales transactions for Customers that moved from the Non-Select segment in 2016 to the Enterprise segment in 2017 (published customer/site # list only) Why did IBM announce this incentive? Encourage business partners to invest in selling New License sales in our historical Non-Select customer set that has transitioned to Enterprise in 2017. Accelerate sales cycle to closure prior to year end for this specific customer set. How to earn $ Ensure BP has an eligible CVR opportunity on the published customer/PPA Site # list, resell the opportunity, claim CVR – Sales through VAD, and receive a 10% CVR bonus after the sale and CVR-Sales payment. If you have questions, contact Becky Painter: bjmcint@us.ibm.com

NA Enterprise CVR-Sales 10% Bonus Offer Detail: All NA CVR-Sales Business Partners eligible to participate Business Partners must be approved under CVR Resell and CVR – Sales. Eligible Program CVR-Sales Brand Families Partner must resell and claim CVR-Sales Customer must be on published list of accounts that were 2016 Non-Select and moved to 2017 Enterprise CVR Products and Customers Included: A CVR – Sales eligible products Refer to Program published list of Eligible Product Brand Families 2016 Non-Select customers that have transitioned to 2017 Enterprise. List will be published to our NA VADs, as well as IBM PCRs/Brands Offering Dates and Exclusions: August 15, 2017 – December 31, 2017 Excluded: SaaS, Renewals, Reinstatements Government customers are excluded Rules/Restrictions: Follow all CVR-Sales business rules (No CVR Sales Assist) Business Partner must resell the opportunity ELA flagged customers are included