Social Selling Success Kendra Ramirez Digital Strategist Social Selling Success

Agenda Social Selling Success The DNA of a Successful Profile Adding & Leverage Your Connections Ways to Engage Time management

Social Savvy Are you a 1, 2, or 3? (for professional use) Beginner Just getting started using social media sites 1 Intermediate Using the tools for several years 2 Advanced Landing business because of it 3

The DNA of a Successful Profile

1 2 3 4 Successful profiles focus on Joe Professional A Great Headshot 1 Joe Professional 2 An attention-grabbing headline and strong keywords 3 Relevant, compelling information on your experience and the company you represent Background Endorsements 4 Top 3 endorsements are shown. Focus on the ones that matter to your clients.

Who would you rather do business with? 25X more likely to be viewed

Headshot Accord Financial Summary Contact info

Accord Financial About Us Visuals

What’s wrong with this profile? Jim Smith Sales ABC Company

Adding & Leveraging Your Connections

Adding Connections

Your Circles of Influence 3rd 2nd You 1st Need a graphic here

Leverage the depth of your LinkedIn network 1,000,000 3rd Level 10,000 2nd Level Leverage the depth of your LinkedIn network 100 1st Level

Leverage Your Connections

Positioning Statement The goal of a positioning statement is to quickly generate curiosity and reduce tension for the prospect. Personalize your approach. Know your prospect’s industry and business challenges. Follow companies Join relevant business/industry groups Identify relevant events Leverage news available via social media

Sample Message Subject line: referral from Joe Smith Joe asked that I reach out to you. Congrats on your recent (insert award, article). I have helped leaders like you accomplish (insert x). Do you have 15 minutes the week of October 16? I look forward to our conversation.

What’s wrong with this message?

What’s wrong with this message?

Ways to Engage

Groups

Status Updates

Write an Article

Time Management Put 30 minute weekly reminder in your calendar for social media Daily send happy birthday or anniversary Weekly share or like and comment on prospective client articles Identify mutual connections to leverage for warm introductions Add good quality connections

Sales Integration Where can we add LinkedIn into our sales process?

Mobile: LinkedIn

Action Plan One more contact Clean up my profile Add 5 good quality connections per week Update my status once a week Use LinkedIn app daily to congratulate someone on an anniversary or send a happy birthday note. Find 5 new people to get to know better per week Join 3 groups and become active in those groups. Attend networking events of the group.

Questions? Social Selling Success

Kendra Ramirez Digital Strategist kendra@kendraramirez.com 513-615-3907 Linkedin.com/in/KendraRamirez KendraRamirez.com