VALUE CHAIN SERVICE Support activities Processes approach INBOUND LOGISTICS OPERATIONS OUTBOUND LOGISTICS MARKETING & SALES SERVICE Distribution channels Segment easy access to media Post-purchase service payroll deduction Processes approach Support activities office location Costs - outsourcing Policies Agreements Prices Supplies (carnet)

Policies Agreements Prices Supplies (carnet) Policies and fixed agreements with insurance companies, we guarantee stability in the business and there are necessary for our value chain to be effective. In addition, ALLIANZ is a well known company in the field of insurance, which results in consumer confidence We have established a price on which we analyzed the market from them to generate advantages over other companies and negotiate with our customers In the supplies, for example, the insurer is responsible for giving students (accident insurance) the card and other materials that are shipped with insurance

Distribution channels Processes approach Distribution channels Our company is based on the following: Understanding and meeting the requirements The need to consider processes in terms of added value The obtaining results of process performance and effectiveness Continuous improvement of processes based on objective measurement. Distribution costs are an advantage, since being intermediaries have direct contact with the customer, and the costs are lower than the competition

Segment easy access to media Post-purchase service payroll deduction For the segment, this adds value because we are concentrating our efforts in the public sector, more specifically in an agreement with the “Municipality of Chia”, and this is a differentiating factor. The payroll deduction is an added value that can be realized thanks to an agreement with the town and this is a benefit for the employees. The after sales service is very important because the service makes the difference, in the first move is expected that within two months of acquiring insurance, respective calls will be so pleased to know how our customers felt, besides with the databases, link them to a system, which constantly send them information about the company Through media, we can transmit messages to our segment,for example, all units of the Mayor always tuned to the station "Luna Stereo", and all the newspaper is distributed in the dependencies. These are the two means of advertising that will be used.

Send information about our firm and the strategic alliances CUSTOMER Customer service Calls Benefits Send information about our firm and the strategic alliances Customer service is customer's support throughout the process, knowing him to be able to offer services according to their needs. The calls will be made depending on the type of insurance that the customer has, and the time period of insurance, in order to know how they have felt with the services of the company (payroll deduction)

La previsora and Mapfre BENCHMARKING La previsora and Mapfre As providers they handle, they have an advantage because they are themselves intermediaries and even money issues can sometimes have better handling. Another advantage is that they have the experience to take on the market, and the reputation they have earned Mapfre is a company already nationally stipulated, and has many awards that makes customer value Our company has a well-defined niche market, allowing us to focus on and reduce costs Advertising is cheaper and the safety margin that is captured by the customer is 90% The after-sales service, insurers generally do not track their customers, the successful implementation of the concept in service and quality makes AIS processes, an insurance agency with a differentiating factor