Perspectives, Tools, and Techniques BUS 347 Consumer Behaviour Library Research Perspectives, Tools, and Techniques BUS 347: Consumer Behaviour Mark Bodnar mbodnar@sfu.ca
Researching in Academic Business Journals Assumptions Some experience searching for academic journal articles (e.g., BUS 272) Already fairly proficient with the 4 Steps approach? If not... spend 6 minutes here: Only 4 Steps: Researching in Academic Business Journals BUS 347: Consumer Behaviour Mark Bodnar mbodnar@sfu.ca
Metaphors 1 Playing darts... blind? BUS 347: Consumer Behaviour Mark Bodnar mbodnar@sfu.ca
A scavenger hunt in a dense fog? Metaphors 2 A scavenger hunt in a dense fog? BUS 347: Consumer Behaviour Mark Bodnar mbodnar@sfu.ca
Vote! #2 Foggy #1 scavenger hunt Blind darts #3 Other? BUS 347: Consumer Behaviour Mark Bodnar mbodnar@sfu.ca
Eavesdropping on a conversation? Metaphors 3 Eavesdropping on a conversation? BUS 347: Consumer Behaviour Mark Bodnar mbodnar@sfu.ca
More? BUS 347 Research Guide Tools & Techniques PsycInfo 99% academic research articles Covers Marketing/CB + applied psychology journals Can limit to literature reviews “Times Cited in this database” feature More? BUS 347 Research Guide Google Scholar Best for Stage 2 searches: especially cycling by Times Cited BUS 347: Consumer Behaviour Mark Bodnar mbodnar@sfu.ca
Roadblocks Finding too little? Think indirectly: Is your topic a mix of 2+ streams of research? Think broadly: Are you focusing your topic too soon? Finding too much? Scan for a subtopic that interests you. (Books!) Ask for help! BUS 347: Consumer Behaviour Mark Bodnar mbodnar@sfu.ca
Questions? BUS 347: Consumer Behaviour Mark Bodnar mbodnar@sfu.ca