WILLIAMS-SONOMA vs Crate&Barrel By: Kristen Spencer, Samantha Cogley, Teresa Pierce, & Sandra Krugh

What is the purpose of the site? Offer a high quality and decorative products to their customers via the internet Broad range from cookware to housekeeping supplies Big on customer interaction www.williams-sonoma.com www.crateandbarrel.com

Does the site convey a positive or useful branding message for the company? First thing you see is a large image of food which gives the visitor a “warm and fuzzy” feeling. Comforting home feeling Makes you want to start cooking www.williams-sonoma.com www.crateandbarrel.com

Who is the intended audience? Customer who can afford higher quality cooking products People who cook more than eat out Women between 30-60 Most likely purchase seasonal products www.williams-sonoma.com www.crateandbarrel.com

What “customer solutions” informational content is provided as added value? Shipping information Return Instructions & Policies Registries Store Search Catalogues Email List Safety Recall Page Designer Marketplace Page www.williams-sonoma.com www.crateandbarrel.com

What revenue model(s) is the site following? Product revenue model Show images of the product Description of product www.williams-sonoma.com www.crateandbarrel.com

Do they appear to have affiliates, alliances, a market place, or other marketing relationships? Part of a “Family of Brands” “No Kid Hungry” Visa Collaborates with chefs and cookbook authors Partners with high-end bakeries, restaurants, farms, ranches, wineries, breweries and individual chefs www.williams-sonoma.com www.crateandbarrel.com

What features and functionality are provided? Tabs at the top to help figure out what you would like to find Spot for your own recommendations www.williams-sonoma.com www.crateandbarrel.com

Is the site well designed from the point-of-view of usability, ease of navigation, speed? It is fast Easy to navigate site Tabs at the top of the screen www.williams-sonoma.com www.crateandbarrel.com

Do they utilize social media? Facebook YouTube Pinterest Blog Twitter Google + Linkedin www.williams-sonoma.com www.crateandbarrel.com

Do they utilize mobile commerce? Mobile site m.wiliamssonoma.com Easy navigation and access Express check out option Most important components of websites to the customer are clearly visible Introduction images are all focused on a theme Mobile site does not support international commerce www.williams-sonoma.com www.crateandbarrel.com

Do they have an international presence? Use Fifty One Ships to over 90 countries You can track orders Supports 3 credit cards Visa, MasterCard, American Express Large scale items cannot be shipped Hazardous materials Electric items intend for US use Items with licensing restrictions Gift cards www.williams-sonoma.com www.crateandbarrel.com

How does the website usability compare to Williams-Sonoma? Not organized as well Serves its purpose but not as aesthetically pleasing Find products on by what room they are in They have an app www.williams-sonoma.com www.crateandbarrel.com

Are the strategies for the two websites different? Sell their product Don’t use OPEN Branding Promote sales more than product Targeted more toward younger market Less Expensive www.williams-sonoma.com www.crateandbarrel.com

What are the significant differences in assortment between the two websites? More home furniture than food Outlet department Targeted more toward younger market Less Expensive www.williams-sonoma.com www.crateandbarrel.com

What are the significant differences in the two website features and functionality? 3D room designer Photo Gallery Check gift card balance online Provide customer feedback Catalog Select products out of the catalog www.williams-sonoma.com www.crateandbarrel.com

SWOT STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Warm and Fuzzy branding message Clean, easy to use layout Gift registry WEAKNESSES Poor use of advertising information on home page No profit on recipe portion All social networking is hidden at the bottom of the webpage, doesn’t promote OPEN branding OPPORTUNITIES Selling to a younger market Monogram shop is easier to do online than in store, could be promoted more and bring in higher profit International sales on mobile website THREATS Competitors are less expensive Not necessity items No international sales on mobile website, competitors have this available www.williams-sonoma.com www.crateandbarrel.com