Community Education and Outreach session seven

Community Education and Outreach Outreach Plan Getting Community Buy In Developing a Customer Base Addressing Community Conflicts Using Your Compost Project for Education

Outreach Plan When performing outreach, the main goals are to gain awareness and build lasting relationships. During the life of your project you will need numerous outreach plans Upper Management, Tribal Council Within your Tribal structure Landowners, neighbors Community

Outreach Plan Add structure to your outreach efforts Evaluate what you have done Ensures you stay focused and on target with your activities

Outreach Plan Identify and Prioritize Needs and Assess Resources Available Identify Your Target Audience(s) Define Goals and Objectives Identify Outreach Strategies Implement Plan Evaluate Plan 1. Identify and Prioritize Needs and Assess Resources Available What do you need? Staff, money, time, site, supplies & equipment, food waste, carbon source... What staff and program resources do you have to implement outreach activities? 2. Identify Your Target Audience(s) Whom do you want to reach? Tribal Council? Tribal employees? Tribal members living on your reservation? Local businesses-restaurants, grocery stores? Casino/Hotel management? Tribal school students and staff? Nearby Tribes? 3. Define Goals and Objectives What is it you would like your audience to do once they have heard your message? Who will do what, how, where, and by when? 4. Identify Outreach Strategies What outreach methods and tools will you use? Will outreach be one-time, short-term, or ongoing or a combination? 5. Implement Plan Put your plan into action. Who will be conducting the outreach? Monitor to make sure that implementation is going as planned. Make adjustments if needed. 6. Evaluate Plan Before you implement your plan, identify how you will evaluate it. How will you know if your plan is working? What baseline information will you obtain before you implement the plan? What outcomes will you be measuring? What feedback will you gather from participants, potential participants, providers, etc.? What can you learn that may help you be more successful in the future?

Getting Community Buy-In Educate, Educate, Educate Waste Audit Results Survey Opinion Polls-Tribal Meetings, Pow Wow, Community Events Survey Monkey-Email Mail Be Seen and Heard

Getting Community Buy-In Newspaper Articles Community Events Facts Display booth How-to 5 minute, 15 minute “talk” Tribal Radio Community Centers, Recreation Center Advertisements Community service announcements Semi-permanent display NPR style show Elder Center, Tribal Veteran Center, Meal Site Community Classes Compost How-to Green Living Benefits-for community and gardens Gardening Workshop Tribal Government Internet Get added to agenda Website Ask for support Facebook

Getting Community Buy-In Tribal Organization Partnership with other departments/divisions Department meetings Tribal School

Developing a Customer Base Who are your customers? Create a Win-Win Scenario What will your customer get? How will this benefit them Money savings Finished product Be Dependable

Addressing Community Conflicts Be Ready in Advance Research opposing views Ask others already in the trenches Address All Complaints Be Transparent Publish and Educate on All Facts, Numbers, Options Address problems in advance

Using Your Compost Project for Education Tribal School, Head Start, Day Care School wide compost project Science Curriculum School Garden Need a Champion Make the students the teachers Chemistry Class Project Before/After/Summer School Program Recreation Center Summer Program

Using Your Compost Project for Education Higher Education Bachelor/Master Thesis Project Tours of facility Classroom Demonstrations