IAEWS Partnership Opportunities

Success Story: Testimonial TopUSAJobs.com more than doubled revenue, eCPM and CTR by switching from AdSense for Content to AdSense for Search ads only Testimonial “TopUSAJobs.com is pleased with the outcome of implementing AdSense for search ads only. The ads are more targeted and therefore generate more interest from our users. The program has been a constant revenue driver for our website and I would highly recommend this program to other job boards as well.” Shelly Mudd, VP of Sales & Business Development for TopUSAJobs.com. When a user inputs a query, targeted ads will appear along with your search results in your desired location Define ctr, ecpm

Who are we? Meredith Blackwell Evanne Barcenas Jane Brinkley mblackwell@google.com Evanne Barcenas evanne@google.com Jane Brinkley janebrinkley@google.com

Why Are We Here? For You! Introduce a beta AdSense product, offered only through our team, that can help job boards, job aggregators and platform providers maximize revenue with advertising Walk through product features, implementation and best practices Address any questions We were really thrilled when shelly asked us to come speak to you about Please stop me if you don’t understand my lingo

AdSense for Search ads are distinct from AdSense for Content ads Advertisers who have opted into the Search Partner network Advertisers target specific queries and keywords, and ads are placed only on search results pages On an RPM basis, AFS tends to perform better than AFC, since there is more explicit user intent Best for search results pages More ad format control Special Feature Search Ads (AFS ads only) Only advertisers who have opted into the content network Advertisers target keywords, verticals, or specific placements, and the ads are placed on content pages based on contextual relevance Best for static content and product pages Content Ads (AFC) Question: How many of you are familiar with adsense?

AdSense for search ads only allows you to earn incremental revenue by displaying ads alongside your sites’ non-Google search results. This special feature, offered to select publishers, delivers targeted ads based on the user search query, similar to Google.com. 1 More Advertisers 2 More Relevancy  More advertisers-- includes advertisers who are opted out of the AdSense content network.  Flexible Formats – Search ads are always text ads that perform best when they fit your site’s look and feel. Our search ads give you exact control over the size of  your ad unit, as well as font family and text size.  Better monetization— increased competition due to the additional advertisers in the auction mix  More relevant ads-- ads are targeted to the user query and not your dynamic search result pages * Access to the hundreds of thousands of search advertisers who are a part of the Google partner search network improves relevancy and increases overall eCPMs * Robust filtering options allow you to block unwanted advertisers from displaying ads on your site * A variety of customization options allow you to pick the size, shape, and location of each unit and adjust the style of the ads to better fit your site’s look and feel * Optional feature allows ads to open in a new window so users stay on your site 3 Flexible Formats 4 Feature Support

“AdSense for Search ads only” Boosts Revenue 134% Increase in revenue of between 50% and 300%, vs. AdSense for Content Un-optimized implementation Optimized implementation *make sure your implementation is aligned with our best practices *while we typically see revenue growth once a publisher implements AFS Ads-only, the impact can be improved significantly if you follow our best practices *these graphs demonstrate the typical revenue growth of an AFS Ads-only pub whose implementation has not been optimized and one that has been optimized

Take advantage of advance controls Best Practices Take advantage of advance controls Block unwanted competitors from appearing on your pages Domain and sub-domain level filtering options Filter competitors proactively or reactively Control the look and the feel of your ads Choose the placement of your ads – above the fold, left sidebar, or below the search results Dynamic ad sizes to fit any space on your page and font faces, sizes and colors to match your site’s text Ads that are clicked on can also open in a new window, thus enabling your customers to remain on your site.

INCREASE FONT SIZE OF ADS HUG YOUR SEARCH RESULTS Best Practices Optimize the layout of your ad units INCREASE FONT SIZE OF ADS HUG YOUR SEARCH RESULTS REMOVE AD BORDERS PREVENT AD BLINDNESS HUG YOUR SEARCH RESULTS Put your ads where your users are looking! Think Google.com Wide’ horizontal ad unit along the top ‘Narrow’ skyscraper in the left sidebar INCREASE FONT SIZE OF ADS Increase font size of narrow ad units We’ve seen that larger font size outperforms smaller Right now font size is automatically adjusted depending your unit size– we’re working to make this a publisher control REMOVE AD BORDERS Just like with content ads, we’ve seen users tend to overlook ads that have borders Remove or lighten borders to reduce the chance of users overlooking them. PREVENT AD BLINDNESS Match ad colors to the look and feel of your site Remove ad unit borders Increase font size of narrow units Blend ad unit colors to match look and feel of site “Hug” search results Append implicit keywords Implement faster-loading ad code

**Implement Category Browsing Best Practices Make the most of this special feature across your site **Implement Category Browsing **Append Implicit Keywords Make Use of All your Ad Units Use the Faster Loading Code 1 AFC Ad + 3 AFS Ads per search page Cars Jobs Travel Want to make sure you’re making the most of this special feature across your site One thing available to many publishers is ‘keyword append’

Learn from the success of other sites similar to yours Best Practices Learn from the success of other sites similar to yours

The Google AdSense Difference Online Publisher Network No Lock-in Contracts, Just Plug and Play Access to the Largest Advertiser Network On-Time Monthly Payments More control over ad format and competitive filtration More Relevancy Zero cost to Sales

Come See Us At The TopUSAJobs Booth #410 at ERE Interested? Next steps: Sign up for an AdSense Account & request the special feature at: https://sites.google.com/site/afsadsonly/ Once approved for the product, a Google representative will contact you and send you the code and conditions Come See Us At The TopUSAJobs Booth #410 at ERE