Weekday and weekend food advertising varies on children's television in the USA but persuasive techniques and unhealthy items still dominate M.J. Vilaro,

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Presentation transcript:

Weekday and weekend food advertising varies on children's television in the USA but persuasive techniques and unhealthy items still dominate M.J. Vilaro, T.E. Barnett, A.M. Watson, J.W. Merten, A.E. Mathews Public Health Volume 142, Pages 22-30 (January 2017) DOI: 10.1016/j.puhe.2016.10.011 Copyright © 2016 The Royal Society for Public Health Terms and Conditions

Fig. 1 Recording days, times and networks for rated sample of advertisements. Public Health 2017 142, 22-30DOI: (10.1016/j.puhe.2016.10.011) Copyright © 2016 The Royal Society for Public Health Terms and Conditions

Fig. 2 Number of food advertisements aired across the seven networks. The exact mean number of food advertisements shown per half-hour and standard deviations are as follows: CBS, M = 1.00, SD = 0.00; NBC, M = 1.25, SD = 0.50; Fox, M = 0.167, SD = 0.41; ABC, M = 0.63, SD = 1.06; The CW, M = 2.90, SD = 1.20; Nick Jr., M = 2.88, SD = 3.30; Cartoon Network, M = 4.13, SD = 1.45, Overall, M = 2.44, SD = 2.32. Public Health 2017 142, 22-30DOI: (10.1016/j.puhe.2016.10.011) Copyright © 2016 The Royal Society for Public Health Terms and Conditions

Fig. 3 Food item groupings based on NP scoring system. ∗Chuck E. cheeses; +The AD Council. Public Health 2017 142, 22-30DOI: (10.1016/j.puhe.2016.10.011) Copyright © 2016 The Royal Society for Public Health Terms and Conditions