Copywriter Connie Dieli Fash105 A copywriter is someone who discusses the client's core message and target audience They brainstorm visual and copy ideas with other members of the creative team They write and present a few options to clients They also modify the copy until the client is satisfied And they oversee the production phase. The copywriter and art director are accountable for checking all the content being advertised is truthful and complies with codes of advertising practice. An example would be making a dress seem more than just a dress. They make you believe its the best damn dress you’ll ever buy.

Education Associates Degree Degree in advertising Degree in design There is no set degree but most have either a degree in advertising or a degree in design.

Duties Discussing the client's core message and target audience Brainstorming visual and copy ideas with other members of the creative team Writing and presenting a few options to clients Modifying copy until the client is satisfied Overseeing the production phase

Personal Qualities Be highly creative and imaginative Have good written and interpersonal skills Work well in a team Be able to work under pressure Have an eye for detail Have an interest in commerce, popular culture, and new advertising trends and techniques.

Salary Junior copywriters: $18,000 and $22,000. Midlevel copywriter: $25,000 and $40,000. Senior writer: up to $70,000, plus benefits. Creative directors who have won campaign awards may earn around $120,000.

Sources The Chartered Institute of Marketing, Moor Hall, Cookham, Maidenhead SL6 9QH. 01628 427500. Website: www.cim.co.uk The Design and Art Directors Association (D&AD), 9 Graphite Square, Vauxhall Walk, London SE11 5EE. 020 7840 1111. Website: www.dandad.org