Reporting Inbound Marketing Results & Account Review Framework xx/xx/xxxx

Goals List your clients short term and long term goals Ask the question, “Are these still your priorities, have these changed at all?”

Plans List the plans and strategies you mapped out to help the client achieve their goals Is necessary list out who was responsible for each action item

TRAFFIC GENERATION METRICS. ARE YOU GETTING THEM FOUND ONLINE?

E Organic Traffic

s Keyword Summary Replace KYs with organic search

F Page Performance Replace KYs with organic search

f Blog Analytics

B Monthly Reach

B Sources: Social Media

ARE YOU CONVERTING THEIR VISITORS LEAD GENERATION METRICS. ARE YOU CONVERTING THEIR VISITORS INTO LEADS?

N Landing Page Results What were the most and least successful LPs?

M Email Results

M Sources: Email

U Sources: Overall Lead Acquisition

U Sources: Overall Lead Acquisition

CUSTOMER GENERATION METRICS. ARE YOU GETTING THEM CUSTOMERS?

; Lead Nurturing Results

r Overall Customer Acquisition

List of Action Items and Next Steps