Sports & Entertainment Marketing Mr. Bernstein Sports Camps, pp 128-136 April 16, 2013

Sports & Entertainment Marketing Mr. Bernstein Popularity of Camps Belief star players help athletes get better Belief contacts may advance career Focus on improving fundamentals Camaraderie / Team bonding Extra practice beyond those allowed by authorities Growth as an individual Fundraising and publicity for hosting college

Sports & Entertainment Marketing Mr. Bernstein Common Considerations Who will be teaching? Star Athlete may only be making a guest appearance What is the focus of the learning? Location Length Cost Testimonials from prior campers and families – “word of mouth” is very important

Sports & Entertainment Marketing Mr. Bernstein Workshops Shorter than camps Lower cost Throughout the year, typically “off-season” May not offer overnight facilities May have sponsors

Sports & Entertainment Marketing Mr. Bernstein Examples Camp: https://www.qbrfootballcamp.com/ Clinic: Burroughs Gold Medal Clinic

Sports & Entertainment Marketing Mr. Bernstein Assignment Find 2 websites promoting camps of interest to you. 1. Describe and compare the main features of the camps and how they are communicated in the websites. 2. Who are the teachers at the camp? Do the camps have a pro athlete? Does the athlete teach or just make a guest appearance? 3. Do the camps or events have a sponsor? 4. Who do you believe is the target market of each camp? 5. Make suggestions for promoting each camp to those target markets.