TotallyHer will offer our readers the inspiration they need SIMPLY DELICIOUS PROGRAM OVERVIEW For busy, on-the-go families, creating quick and easy meals that don’t skimp on taste is key. TotallyHer will offer our readers the inspiration they need to whip up simple and delicious dishes the whole family can enjoy. TotallyHer will ensure your brand is placed front-and-center amongst our engaged audience of families and foodies through “Simply Delicious,” a robust multi-platform program. Your brand is invited to leverage trusted influencer content and unique high-impact units to drive brand messaging in a contextually relevant environment. 2

PROGRAM SUMMARY program features Through a robust partnership that connects readers to recipe content, TotallyHer will inspire women to create tasty meals using simple ingredients: program features Mom Squad Destination Custom Mom Squad Photo Editorials Aligning Editorial User-Generated Content Initiative User-Generated Recipe Overlay Custom Sweepstakes Everyday Dishes & DIY Custom Cookbook Recipe Mash Up Widget Mobile Shake Unit Location can be a buillet Why meatpacking further down Speak to the event here – why it’s clutterbusting – we’re having a beauty specific evcent during fashion week 3

MOM SQUAD program features Your brand will bring moms easy ways to integrate your product into their favorite dishes via a custom content platform, elevating brand messaging through the lens of influential experts. program features Co-branded Destination on Momtastic Custom photo-editorials from our Mom Squad Custom recipes using simple ingredients 15 Simple Kitchen Cleaning Hacks Quick & Easy Lunches and 5 Steps to Dinner Social visualization feed dynamically updates real-time social content and user-uploads 100% SOV Promotion on Momtastic’s homepage cover panel, nav bar, cobrands and via social media Location can be a buillet Why meatpacking further down Speak to the event here – why it’s clutterbusting – we’re having a beauty specific evcent during fashion week 4

MOM SQUAD Potential Talent VALENTINA KENNEY WEIN KAREN PETERSEN KELSEY BANFIELD Location can be a buillet Why meatpacking further down Speak to the event here – why it’s clutterbusting – we’re having a beauty specific evcent during fashion week Valentina's passion is food, and she loves spending time in her "kitchen retreat“ Her recipes and food photography have been featured on popular food websites and in print momtastic.com/author/valentina-kenney -wein Cookbook author and food blogger at 365 Days of Slow Cooking. Mostly she writes about the new foods and recipes she's been making at her home for her husband and two children http://www.momtastic.com/author/karen -petersen/ The Naptime Chef, believes parents don't have to give up being foodies just because they have kids Kelsey's website features webisodes, everyday recipes and ideas momtastic.com/author/kelsey-banfield/ 5

USER-GENERATED CONTENT Your brand will connect and engage with food-obsessed consumers through an interactive experience, syndicating user-generated recipes and inspiring consumers to create simply delicious meals. program features Consumers encouraged to upload photos of their favorite recipes using your brand to #SimplyDelicious for a chance to win Photos curated into an interactive digital recipe book, enabling readers to flip through for inspiration Scalable overlay from branded 728x90 driving to Pinterest for the “Simply Delicious” board Multiple tabs include: Official Brand Recipes User Generated Content via Social Mosaic “Simply Delicious” Pinterest board Sweepstakes promotion to enter Product information Location can be a buillet Why meatpacking further down Speak to the event here – why it’s clutterbusting – we’re having a beauty specific evcent during fashion week 6

EVERYDAY DISHES & DIY program features TotallyHer and your brand will tap into Everyday Dishes & DIY to create a custom cookbook “Simply Delicious” available for download, bringing inspiration to our readers kitchens. program features Custom cookbook featuring 20-30 recipes from EverydayDishes.com Integrates your brand into listed ingredients Users browse & interact online or download the cookbook “Brought to You By” messaging & logo inclusion Promoted via co-brand units & native placements across Everyday Dishes & DIY Social promotion across campaign flight Location can be a buillet Why meatpacking further down Speak to the event here – why it’s clutterbusting – we’re having a beauty specific evcent during fashion week Please Note: Cookbook cannot include advertiser recipes, all recipes must be provided by Everyday Dishes & DIY editorial staff. 7

HIGH IMPACT & RICH MEDIA TotallyHer & your brand will disrupt users via interactive executions that take the guessing out of “What’s for Dinner!?” through engaging high impact and rich media units. program features 300x600 Recipe Mash Up Widget Series of questions pairs users with a recipe selection Printable recipe recommendations pop up via pinnable mood board Mobile Shake Unit Scalable 320x50 expands to reveal static brand assets Upon expansion, users are prompted to shake to reveal additional recipes Promoted across TotallyHer Lifestyle & Food Portfolio Location can be a buillet Why meatpacking further down Speak to the event here – why it’s clutterbusting – we’re having a beauty specific evcent during fashion week 8