Advertisements PROMOTION.

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Presentation transcript:

Advertisements PROMOTION

4 Main Channels Print—newspaper, magazine, books Television—commercials—use in movies, TV shows Radio—commercials, plug-ins Mass Media—billboard, airplane, Internet

Product Advertisements About a specific product Ex—Air Jordans

Manufacturer Ad A company that PRODUCES the product EX Nike

Retailer Advertisement The store/wholesaler that SELLS the product Ex-Foot Locker

Public Service Announcement Something sending a positive message to people Not promoting any specific product or service EX Don’t Drink and Drive