2014 Fall Marketing Webinar

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Presentation transcript:

2014 Fall Marketing Webinar Please Mute your Lines Ask Questions through Question tool Presentation will be sent to the attendee list after the webinar

Inn at Riverbend, Pearisburg, Giles County

VTC Digital Marketing Dave Neudeck Mary Bishop Robin Mamunes Digital Marketing Director dneudeck@virginia.org Mary Bishop Digital Marketing Manager mbishop@virginia.org Robin Mamunes Digital Marketing Content Coordinator rmamunes@virginia.org Casey Higgins Digital Marketing Content Specialist chiggins@virginia.org Tom Kirk Multimedia Specialist tkirk@virginia.org

Today’s Agenda Fall 2013 Review Fall 2014 Virginia Travel Blog Fall Content Marketing Fall Calendar VTC Needs Q/A

Fall 2013 Virginia.org Visits: Up 7% Virginia.org Page Views: Up 11% Referrals to Partner Sites: Up 45% Travel Blog Visits: Up 293% Facebook Referrals: Up 254%

2013 Most Popular Pages Virginia.org Virginia’s Fall Festivals Apple Picking Scenic Fall Drives Corn Mazes and Pumpkin Patches 48 Hour Fall Getaways

2013 Most Popular Articles Virginia Travel Blog 10 Free Things to Do this Fall in Virginia 14 Places to Enjoy Fall Foliage 17 Virginia BBQ Joints You’re Going to Love 9 Must-See Virginia Landmarks 48 Hour Fall Getaways in Virginia, Part 8 of 8

Fall Target Audience Couples; 35-55 y.o. Bachelor’s Degree; Upper-Middle Drive, Short Getaway Primary: DC, Baltimore, NC, VA Secondary Markets: Philadelphia, NYC, SC, Ohio, Atlanta

Fall 2014 48 Hour Getaways Scenic Drives Outdoor Adventure Fall Festivals (Music, Food, Wine …) U-Pick Haunted Virginia Culinary (Oysters, Wine, Craft Beer, …) Fall Destinations (Small Towns, Cities, …)

Graves Mountain Lodge, Syria, Madison County

Humpback Bridge, Covington, Allegheny County

Breaks Interstate Park, Breaks, Dickenson County

Devil’s Bathtub & Waterfall, Dungannon, Scott County

Autumn Rambler, Dillwyn, Buckingham County

Falling Spring, Allegheny County

Eastern Shore of Virginia

Shenandoah National Park

Virginia eNewsletters REDUCED RATES! 350,000 subscribers Monthly eNewsletter 10/14 Sites & Attractions eNews 9/23 History eNews 10/28 150,000 subscribers Travel Packages & Deals 9/17, 10/21 Advertising Opportunities: Rates & Calendar http://www.vatc.org/emarketing/enewsadvertising/

Weekly Foliage Reports 75,000 subscribers Beginning the last week of September Features Leaf Reports Calendar of Events Trip Ideas and 48-Hour Getaways Themed Experiences and Travel Stories User Submitted Images

Slated for the Blog Fall Patio Dining Virginia Watermills Halloween / Haunted Tours Great Wineries for Couples (kid-free) Food Festivals – Cultural and Virginia Fall Destinations – Based on Social Feedback

Content Ideas? Ideas? We look for ways to package the state into articles by having at least three examples of an idea. Submit ideas to dneudeck@virginia.org

Social Media Facebook Twitter and Instagram Post to our page: Links or Images Facebook.com/VirginiaisForLovers Twitter and Instagram @VisitVirginia #FallinVA #LoveVA