THE EXHIBITION OF ARTISAN FOOD AND WINE SPECIALITIES AND PROFESSIONAL EQUIPMENT CREMONA EXHIBITION CENTRE November 12 – 15, 2010

The winning formula for the business and cultural promotion of food and wine specialities 250 exhibitors from 51 italian province 42,172 visitors 32 side-events More than 2,000 different kind of food displayed 10 hours per day of tastings (data of 2009)

THE BEST OF REGIONAL SPECIALITIES Traditional balsamic vinegar from Modena and Reggio Emilia Oil Cold Cuts Wines and Wine-Making Equipment Liquors and Distilled Beverages Spirited Fruit Marmalades and Jams Mustards Fruit Fruit Juices Preserves and Fruit-Preserves Nougat Ground Cover Food Mushrooms Pasta Flours Legumes and Cereals Rice Cheese Sweets Cake-essentials Oven products Fresh meats Bread Coffee Vegetables Honey BEST EQUIPMENT Saucepans Kitchens Ovens Cutters Porcelains Vessels Professional dressing Cutlery Robot

Facts Sheet: Date: November 12 – 15, 2010 Location: Cremona Exhibition Centre Frequency: Annual Edition: 7° Opening Hours: Friday, Saturday, Sunday: 10 a.m.-20 p.m.; Monday: 10 a.m.- p.m. Organizer: CremonaFiere Spa What is Il BonTà: “Il Bontà” is one of the best marketing tool for producers of Italian and foreign food and wine specialties. The Show, at its sixth edition, is already considered one of the most important Italian exhibitions of the field. It is a meeting point for companies, restaurateurs, distributors and wholesalers who have the opportunity to discover and promote typical food specialties along with finding new market strategies for the field.“Il Bontà” is also an interesting opportunity for gourmets and lovers of food specialties who will taste more than 2,000 top quality food products. The success key of this Show is in its original formula because “Il Bontà” is the unique Italian event able to host professional operators and gourmets

Facts Sheet: An interesting programme of side-events : The programme of side-events matches up with this important Exhibition. There will be useful activities dedicated to professionals but also to the public of gourmets and information points of leading distribution chains helping small producers to discover new trade opportunities. Tastings and guided tours will help visitors in finding and appreciating new products; contests will promote companies’ work and present them to the public; conferences and seminars will be a fundamental upgrading opportunity. The Cheese of the Year: The most tasty world championship! The Cheese of the Year, celebrating its fifth edition within “Il Bontà”, is an important showcase of the world’s best cheeses, a challenge to the last taste. In the last two championships the Cheese of the Year presented Spanish, Austrian, French, Mexican, Swiss, Slovak, Croatian, Greek and Israeli cheeses and it hosted 16 Italian regions and 9 foreign countries presenting more than 100 types of cheese. Which will be the best cheese of 2010?

Competitions, Presentations, Tastings, Visits from foreign buyers… Professionals and food amateurs are served!

Contacts: CremonaFiere Spa Piazza E. Zelioli Lanzini, 1 26100 Cremona – Italy Tel +39.0372.598011 Fax +39.0372.598222 E-mail ilbonta@cremonafiere.it Web www.cremonafiere.it