NAMI Smarts for Advocacy: Telling Your Story Presenter: Jess Honke, MSW, Policy & Advocacy Director, NAMI Maryland October 15, 2016 NAMI Maryland Annual.

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Presentation transcript:

NAMI Smarts for Advocacy: Telling Your Story Presenter: Jess Honke, MSW, Policy & Advocacy Director, NAMI Maryland October 15, 2016 NAMI Maryland Annual Conference Module One NAMI Smarts for Advocacy Rev Oct 2013 © NAMI, Inc. 2013

What does it take to convert training into practice? © NAMI, Inc. 2013

What gets the “new stuff” into everyday practice… Hearing information = 5% Info + Demo = 10% Info + Demo + Practice = 20% Info + Demo + Practice + Feedback = 25% Info + Demo + Practice + Feedback + In-situation coaching = 90% © NAMI, Inc. 2013

Agenda Why your story is important Tips for telling your story Listen to an example What makes a story “work” Write your own story Practice your story and feedback © NAMI, Inc. 2013

Ground Rules Participate fully Help keep us on time Turn off cell phones most out of this training, we ask you to agree to the following: © NAMI, Inc. 2013

Warm-up Activity What makes a story less effective with legislators? What makes a story more effective with legislators? © NAMI, Inc. 2013

Now, with an understanding of what helps make a story more effective… let’s get started! © NAMI, Inc. 2013

Why tell your story? Because every American who experiences mental illness deserves the opportunity for recovery © NAMI, Inc. 2013

Treatment works and recovery is possible. Your story is proof. © NAMI, Inc. 2013

But despite the prevalence of mental illness… © NAMI, Inc. 2013

Most don’t get the mental health care they need. © NAMI, Inc. 2013

And without mental health care, America pays a high price in... school failure unemployment homelessness criminalization © NAMI, Inc. 2013

And without mental health care, America sacrifices its future to suicide © NAMI, Inc. 2013

“Our lives begin to end the day we become silent about things that matter.” Martin Luther King, Jr. © NAMI, Inc. 2013

real stories change hearts and minds © NAMI, Inc. 2013

But, some stories are more effective than others © NAMI, Inc. 2013

We’ll start with some tips for telling your story… Your audience is not your therapist © NAMI, Inc. 2013

Keep it brief—stick to the highlights Tip #2 Keep it brief—stick to the highlights © NAMI, Inc. 2013

Emotion should move—not overwhelm Tip #3 Emotion should move—not overwhelm © NAMI, Inc. 2013

Tip #4 Motivate with hope and recovery © NAMI, Inc. 2013

Tip #5 Make an “ask” I © NAMI, Inc. 2013

With our tips in mind, let’s get started… Listen to our guest story Notice your reactions as you listen © NAMI, Inc. 2013

Let’s look at what makes our sample story work… Look at the first sample story Compare it with your Seven Steps checklist © NAMI, Inc. 2013

Write your own story… Use your Story Practice Sheet to write your story Refer to your Seven Steps checklist and sample stories for help © NAMI, Inc. 2013

Practice sharing your story… Get in a group of three Take turns sharing your stories Give and receive constructive feedback to strengthen your impact © NAMI, Inc. 2013

What was effective? © NAMI, Inc. 2013

Where will you use your story? Congratulations! What did you learn? Where will you use your story? © NAMI, Inc. 2013

Please turn in your evaluation form We value your feedback Please turn in your evaluation form © NAMI, Inc. 2013

Authors Angela Kimball Valerie Hunter NAMI Director of State Policy angelak@nami.org Valerie Hunter National Consultant for Organizational Learning vhunter@nami.org © NAMI, Inc. 2013