Staying Focused: Effective Communication 101 Georgia and New Hampshire Cross-State Convening June 2017 H325A120003

Session Goals Participants will leave the session with An understanding of the elements of an effective communication plan An analysis of the effectiveness of their state communication plans. We will create a summary document of generated strategies

Essential Questions What messages do you need to communicate? Who needs to learn about your work? How does context influence how you express you message? How can you best reach specific audiences? We will use the challenges on the index cards to identify themes for small group discussions.

Georgia CEEDAR Journey Dr. Gregory Blablock Columbus State University Dr. Karen J. Wyler Georgia Department of Education

+ Georgia +/∆ NEXT STEPS: •Engagement with P-12   NEXT STEPS: Georgia +/∆ +   •Partnerships •Identified contributors and beneficiaries •IHE and dean’s participation •Increased IHE involvement •Print Materials •Web Site •Multimedia  Next Steps:  Infographic Go to next level w multimedia Strengthen P-12 connection •Engagement with P-12 •More dynamic dissemination that goes beyond print

+ New Hampshire +/∆ NEXT STEPS: •Focused and committed advisory team   NEXT STEPS: New Hampshire +/∆ +   •Focused and committed advisory team  •Work in progress to articulate •New political context   •Open slate of media options   Next Steps:  •New political context, •Focused slate of media options •Focused audience

Group Activity Four 15-minute discussion cycles, to focus on Messages: What are your major accomplishments? What messages do you need to communicate? Context: What contextual factors in your state will influence the way you express yourself? How so? Goal 5 has been on hold but will connect with NTEP data work (something we’ll discuss later)

Group Activity Four 15-minute discussion cycles, to focus on: 3. Audiences: Who needs to learn about your work and accomplishments? 4. Media: What are the most effective media for reaching particular audiences? Goal 5 has been on hold but will connect with NTEP data work (something we’ll discuss later)

Culminating Activity Using your completed +/∆ worksheet: Identify what you have learned from the presentation and discussions Develop a list of next steps [Karen]