Cupcake Vineyards Treat Today Sweepstakes Objective: Increase brand’s social presence via an online and mobile instant win game Mechanics: Consumers can participate in the promotion either on a mobile device or by visiting www.treattodaysweeps.com or the Sweepstakes tab on the Cupcake Vineyards Facebook page. Consumers were then prompted to follow the on-screen instructions and scratch the specified area on their screen/mobile device to see if they were an instant winner of a Visa gift card. Prizes: Visa gift cards DJA Handled: Promotion Administration, technical and mobile game development, site hosting, winner notification and prize procurement and fulfillment