Monitoring my online brand By: Zachary Denman Instructor: Ryan Mickley Class: ENT119-L Sports marketing and media May 6th 2017
The calculator said I was digitally distinct but yet when I looked my name up none of it was me unless I added my middle name. so therefore I didn't’t quite agree with the outcome. I agree when it says my diversity is low because like I said when I look up my name it doesn't’t show me or shows other Zach's. If I want to be successful in my career I need to change that. Finally, lets talk about my actual name. Zach or Zachary is a common name so I was not surprised to see a lot of outcomes however when I saw their were other Zachary Denman's I was quite shocked because I have never seen or heard of anymore who spelt it like I do. I was also surprised no pictures of any of my social media didn't’t pop up.
I was surprised when I saw that hero was my biggest archetype because anyone who knows my knows that I'm extremely shy and hate the spotlight. However, I agree with the caregiver and the lover archetype because I am a very generous and friendly person once I get to know you. I would like to carry those on into my profession. I also agree with the guy next door archetype because I do fear of being left out in almost whatever it is. I also like being able to relate to one another whether it be about sports or just personal life.
Hootsuite So the way I set my Hootsuite up is enabling people to be able to see what my twitter followers post, like, and retweeting. I also enabled them the ability to view anything that I am tagged in, comment on, or share.
The brand I am monitoring is Nike. I love Nike as a brand The brand I am monitoring is Nike. I love Nike as a brand. I like that they are the top marketer when it comes to sports and that they provide for every sport. I would love to work for Nike as well.
Google Alerts The three things that I am monitoring are Sports, Nike, and my name. I chose Nike because to me the are the best sports brand. I chose sports because that it what I love and want to work in. I chose my name because anything something new about Zac Denman that pops up I want to know about whether it be good for me or bad.
When I looked up sports it came up with the latest news and rumors When I looked up sports it came up with the latest news and rumors. It was mostly just about the Canelo Alvarez fight. When looking up Nike it mostly came up with technical and business news about the brand . Finally, nothing had popped up when looking up my name under google alerts.
Feedly When setting up my newsfeed I had to think of three places that interest me and I would love to work for. So the three feeds I chose were Nike, ESPN, and Bleacher Report.
For ESPN and Bleacher Report it shoed more that google alerts did because it talked about more than just the Alvarez fight it talked about sports all around the world. For Nike it showed recent releases and current release of Breaking2.