BROWSER PUSH NOTIFICATIONS – Part (2)

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Presentation transcript:

BROWSER PUSH NOTIFICATIONS – Part (2) Are Browser Push Notifications worth investing for BFSI brands?

Things To Remember Slides & Recording Tweet Question Use below hashtags and handle to tweet during the webinar @netcoresolution #NetcoreWebinar Tweet You will get an email with slides and recording post webinar Slides & Recording Please use the chat window to ask questions during the webinar Question Copyright 2017. Netcore Solutions.

Agenda Industry Stats on BFSI Are Browser Push Notifications worth Investing for BFSI Brands? Type of Campaigns that would give good results (Pain Points) Top Use Cases each on Browser Push Notifications for the BFSI. Copyright 2017. Netcore Solutions.

20 7Bn 4Bn 5Bn 2Bn 3,000 Our Experience + + + + + Years of Experience Netcore is India's Leading Marketing Technology company helping brands create connected experiences with customers. 7Bn + Customer Connects 4Bn + Events Daily 5Bn + Emails / Month 2Bn + SMSs Sent / Month 3,000 + Customers

Marketing Channels Email SMS Voice Audience Targeting Create dynamic conversations, not just email campaign Email Drive mobile engagement with highly targeted SMS SMS Send Voice messages at scale without touching a phone Voice Audience Targeting Engage with your customers through Facebook, Gmail & Mobile ads Engage your customers online with real-time, personalized browser notifications Browser Notification Real-time engagement with your website visitors Web Messaging Engage with your app visitors in the moment In-App Messaging Push Notification Deliver relevant app notifications that adds value

Quick Recap – Part (1) (Held on 27th September 2017)

What we spoke in Part (1) We Understood the basics of using Browser Push Notifications Why we should use them? Industry wise Early Adopters of Browser Push Notifications We checked out Best Practices and Use cases for Ecommerce, Travel & BFSI We presented the success story of Axis Securities. 4 Growth Hacks Open for Feedbacks – Siddhesh.rane@netcore.co.in Copyright 2017. Netcore Solutions.

Check out the Part (1) here: https://www.netcore.in Copyright 2017. Netcore Solutions.

Banking & Securities lead the BFSI Industry (Out of 15%) Copyright 2017. Netcore Solutions.

Why BFSI Should use Browser Push Notifications? Major Reason: Most Users do not usually Subscribe to BFSI Website Updates, hence they are Anonymous! www.bank.com BFSI Website www.zyntra.com Ecommerce Website Copyright 2017. Netcore Solutions.

Most Effective type of Campaigns in BFSI 1. Promotional Campaigns 4. Timely & triggered Campaigns 2. Dropout / Re-Targeting Campaigns 5. Cross-Channel Marketing Campaigns 3. Renewal Campaigns Copyright 2017. Netcore Solutions.

The Customer Journey of a Typical User. And the Journey goes on. Goes for a Car Loan Goes for a House Loan Takes Health Insurance Policies for the family Gets married Wants to secure his Family So goes for a Life Insurance Plan Comes across constant Ads for Investing in SIPs Goes for a Small SIP Starts Saving Gets a Credit Card User Opens Bank Account Copyright 2017. Netcore Solutions.

Use Cases for Banking

Use Cases for Banking Re-target Drop-outs 1 www.bank.com Hi Mr. Ambani, what happened? You were just 1 step away for your Ferrari Credit Card! Don’t worry, you can complete the process by clicking below. Let me complete it now Remind me in 1 day www.bank.com Re-target Drop-outs 1 Copyright 2017. Netcore Solutions.

Use Cases for Banking Multi/Cross Channel [Drop Outs] 2 www.bank.com Hi Mr. Ambani! Trouble to complete your credit card process? Don’t worry, complete the process by clicking the resume button or speak to our call centre team. Resume I want to speak www.bank.com Multi/Cross Channel [Drop Outs] 2 Copyright 2017. Netcore Solutions.

Use Cases for Banking Updates 3 www.bank.com Good News Ambani! We have successfully dispatched your credit card. In case we find troubles to deliver, we will keep you updated. Features of your credit card Other services of Bank www.bank.com Updates 3 Copyright 2017. Netcore Solutions.

Use Cases for Banking Feedbacks / Survey 4 www.bank.com How is your experience with Coral Credit Card? We hope you are enjoying coral credit card. Please spare 2 minutes of yours to help us serve you better  I’m happy  I’m Sad  www.bank.com Feedbacks / Survey 4 Copyright 2017. Netcore Solutions.

Use Cases for Banking Cross-sell | Up-sell 5 www.bank.com Hi Ambani! We have pre-approved personal loan for you. Avail in 30 Minutes! Let’s begin. I want Personal Loan May be later www.bank.com Cross-sell | Up-sell 5 Copyright 2017. Netcore Solutions.

Use Cases for Mutual Funds

Use Cases for Mutual Funds Hi Sanjay, your SIP is due on 15th October www.truesip.com Renew Now www.myonlineshop.com Click here to check out our custom Mutual fund investment calculator. www.truesip.com Calculate ROI Now www.myonlineshop.com www.myonlineshop.com Need help in Completing your KYC Form, Call on 1800123123 or click below. www.trusip.com Complete Now Investment Calculation 3 SIP renewal reminders 1 KYC Step drop-off 2 Copyright 2017. Netcore Solutions.

2 Days before the expiry of NFO Use Cases for Mutual Funds (NFO) Hi, based on your recent web activity here is an NFO, you would like to invest in. www.truesip.com Read Now Last 2 days remaining for investing in this Tax Saving NFO www.truesip.com Check Out Now www.myonlineshop.com www.myonlineshop.com NFO Campaign 1 Investment Calculation 2 2 Days before the expiry of NFO Copyright 2017. Netcore Solutions.

Use Cases for Securities

Use Cases for Securities www.myonlineshop.com www.myonlineshop.com Sanjay, 50 percent discount on brokerage just for you. www.atulsec.com Invest Now Hi Sanjay! Adding 2000 shares in RIL might fetch you 12% returns www.atulsec.com Add Now Promotional Campaign 2 Stock Market Recommendations 1 www.myonlineshop.com Hi Sanjay, it’s been a long time since you last invested. Market has given 80 % returns in last 6 months www.atulsec.com Invest Now Re-Targeting based on Web Activity 3 Copyright 2017. Netcore Solutions.

Use Cases for Securities www.myonlineshop.com 👍5 Best performing stocks that would have created wealth for you 👍 www.atulsec.com Read Now www.myonlineshop.com Pick of the Week [NALCO] – Potential Upside of [34.35]% [RIL] – Potential Upside of [12]% www.atulsec.com Click to Trade Copyright 2017. Netcore Solutions.

Use Cases for Insurance

Use Cases for Insurance Renew Your Policy Now Your Insurance Policy is expiring on 29 November 2017. Click Below to Renew Now! Let me complete it now Remind me in 1 day www.insurance.com Re-target Drop-outs 1 Copyright 2017. Netcore Solutions.

Use Cases for Insurance Hi Sanjay, You are yet to utilize your FREE Full Health Checkup. Click Here to Book an Appointment Remind me in 2 days www.insurance.com Reminding Them to Utilize their Benefits 2 Copyright 2017. Netcore Solutions.

Use Cases for Insurance Sanjay: Claim Status Update for your Heath Insurance You can check your claim by clicking below Check Claim Status Call Toll Free Number www.insurance.com Claim Status Update 3 Copyright 2017. Netcore Solutions.

Experience the Netcore Smartech Demo, email us on “ “ Q/A Experience the Netcore Smartech Demo, email us on sales@netcore.in Copyright 2017. Netcore Solutions.

We will email the recording and slides to you soon  “ Thank you for joining. We will email the recording and slides to you soon  “ Copyright 2017. Netcore Solutions.