CORPORATE SALES SPECIALIST The Future Is Now
LEXUS BUSINESS MODEL Strong Demand & Appropriate Supply BUILDS GENERATES Complete Customer Satisfaction High Profits LEADS TO ENCOURAGES Higher Investment in People & Facilities
JD POWER 5 TIMES IN A ROW
NEW PRODUCTS NG GS 300 April 2005 NG GS 430 April 2005 RX 400h June 2005 SC 430 Oct 2005 IS 250 Nov 2005 IS 220d Jan 2006 GS 450h Qtr 2 2006 NG LS Qtr 4 2006 LS hybrid 2007
LEXUS FUTURE IS NOW BEST EVER PRODUCT RANGE New levels of volume and awareness The aspirational range for the premium sector Focus on building reputation
23,000+ units by 2010 51+ Centres by 2010 LEXUS SALES PLAN A real network profit opportunity
2005 SALES PERFORMANCE 11,000 units
2005 SALES PERFORMANCE RX 400h SINCE LAUNCH 1,635 UNITS
2005 SALES PERFORMANCE NG GS APRIL TV CAMPAIGN ANNUAL RATE 2,000 UNITS
Volume Aspiration
FIVE YEAR SALES PLAN Units ‘000s 25 20 15 10 2006 2007 2008 2009 2010
LEXUS A SHIFT IN THE MIX HYBRID CORPORATE
LEXUS A SHIFT IN THE MIX Retain our traditional customers and appeal to new groups Younger non-Lexus market
LEXUS HYBRID TECHNOLOGY RX 400h GS 450h Performance & economy Environmental values Latest technology
LEXUS HYBRID TECHNOLOGY RX 400h World’s first performance hybrid engines Communicate Educate Enthuse / GS 450h
LEXUS HYBRID TECHNOLOGY 2005 COMMUNICATIONS Attracted the early-adopters
LEXUS HYBRID TECHNOLOGY 2005 COMMUNICATIONS Attracted the early-adopters 2006 COMMUNICATIONS Focus on the benefits reduced company car taxation
LEXUS A SHIFT IN THE MIX HYBRID CORPORATE
LEXUS CORPORATE LS hybrid CEO GS 450h B RX 400h C D IS 220d
LEXUS CORPORATE RX 400h 192 gms/km CO2
LEXUS CORPORATE IS 250 / IS 220d Lexus will become a major player in the Corporate market CORPORATE SALES 50% of sales through IS in 2006
IS 250 MANUAL vs COMPETITION Lexus IS 250 MANUAL Audi A4 2.0 T FSI Jaguar X-Type 2.5 V6 S BMW 3 Series 325i SE Mercedes C230 CLASSIC On the road price Intrusion Sensor Alarm Smart Keyless entry with push start Cruise Control Curtain airbag Knee airbags Brake assist (BAS) Electronic Brakeforce Distribution (EBD) Vehicle Stability Control Traction Control Electric Power Steering Electric foldable, heated exterior mirrors Climate Control 6 disc CD auto changer MP3 compatibility 13 Speakers Leather steering wheel Front and rear armrest Alloy wheels Specification adjusted price £22,400 £22,610 £22,770 £25,525 £25,590 16” £22,400
IS 250 MANUAL vs COMPETITION Lexus IS 250 MANUAL Audi A4 2.0 T FSI Jaguar X-Type 2.5 V6 S BMW 3 Series 325i SE Mercedes C230 CLASSIC On the road price Intrusion Sensor Alarm Smart Keyless entry with push start Cruise Control Curtain airbag Knee airbags Brake assist (BAS) Electronic Brakeforce Distribution (EBD) Vehicle Stability Control Traction Control Electric Power Steering Electric foldable, heated exterior mirrors Climate Control 6 disc CD auto changer MP3 compatibility 13 Speakers Leather steering wheel Front and rear armrest Alloy wheels Specification adjusted price £22,400 £22,610 £22,770 £25,525 £25,590 X X X X £240 £200 X X X X X X X £340 X X X X £320 £130 £165 £350 £320 £355 £295 £350 £2,175 X X X 10 6 6 6 £160 X £140 £145 £110 16” £450 16” 16” 16” £22,400 £26,415 £23,940 £26,095 £26,290
IS 220d MANUAL vs COMPETITION Lexus IS 220d Audi A4 2.0 TDI Jaguar X-Type 2.2d SE BMW 3 Series 320d Mercedes C220 CDI CLASSIC On the road price Intrusion Sensor Alarm Smart Keyless entry with push start Cruise Control Curtain airbag Knee airbags Brake assist (BAS) Electronic Brakeforce Distribution (EBD) Vehicle Stability Control Traction Control Electric Power Steering Electric foldable, heated exterior mirrors Climate Control 6 disc CD auto changer 13 Speakers MP3 compatibility Leather steering wheel Front and rear armrest Alloy wheels Specification adjusted price £22,200 £22,030 £25,995 £23,225 £24,500 16” £22,200
IS 220d MANUAL vs COMPETITION Lexus IS 220d Audi A4 2.0 TDI Jaguar X-Type 2.2d SE BMW 3 Series 320d Mercedes C220 CDI CLASSIC On the road price Intrusion Sensor Alarm Smart Keyless entry with push start Cruise Control Curtain airbag Knee airbags Brake assist (BAS) Electronic Brakeforce Distribution (EBD) Vehicle Stability Control Traction Control Electric Power Steering Electric foldable, heated exterior mirrors Climate Control 6 disc CD auto changer 13 Speakers MP3 compatibility Leather steering wheel Front and rear armrest Alloy wheels Specification adjusted price £22,200 £22,030 £25,995 £23,225 £24,500 X X X X £240 X X X X X X X £340 X X X X £220 £135 £165 £350 £320 £360 £295 £350 10 6 6 6 X X X X £160 X £140 £175 16” £450 17” 16” 16” £22,200 £23,560 £26,830 £23,860 £25,200
CO2 / BENEFIT IN KIND CO2 Emissions (g/km) 168 169 159 153 158 Lexus IS 220d Mercedes C220 CDI Classic Jaguar X-Type 2.2d SE BMW 3 Series 320d Audi A4 2.0 TDI CO2 Emissions (g/km) 168 169 159 153 158 CO2 based specification adjusted £168.64 £191.45 £186.39 £155.05 £169.17 monthly tax charge (40%) 2005/06
IS 220d MANUAL vs COMPETITION Lexus IS 220d Audi A4 2.0 TDI Jaguar X-Type 2.2d SE BMW 3 Series 320d Mercedes C220 CDI CLASSIC On the road price Intrusion Sensor Alarm Smart Keyless entry with push start Cruise Control Curtain airbag Knee airbags Brake assist (BAS) Electronic Brakeforce Distribution (EBD) Vehicle Stability Control Traction Control Electric Power Steering Electric foldable, heated exterior mirrors Climate Control 6 disc CD auto changer 13 Speakers MP3 compatibility Leather steering wheel Front and rear armrest Alloy wheels Specification adjusted price £22,200 £22,030 £25,995 £23,225 £24,500 X X X X £240 X X X X X X X £340 X X X X £220 £135 £165 £350 £320 £360 £295 £350 10 6 6 6 X X X X £160 X £140 £175 16” £450 17” 16” 16” £22,200 £23,560 £26,830 £23,860 £25,200
NEW IS TRUE PREMIUM CAR Very strong specification and pricing proposition CLASS LEADING INSURANCE RATINGS Base SE SE-L Sport IS 250 13E 14E 14E 14E IS 220d 12E 14E 14E 14E
NEW IS TARGET AUDIENCE Huge conquest potential Audi BMW Mercedes Jaguar Golf Honda CRV
7TH NOVEMBER
IS PRESS LAUNCH TEST CARS FOR LONG LEAD PUBLICATIONS Auto Express What Car Test Drive Autocar Evo Top Gear
“But the best feature is the dealer network – voted number one in Auto Express’s Driver Power 2005 satisfaction survey. Couple this with the fact that the new IS is better in every way, and it’s a fine way to stand out from the crowd…”