The Retail Gap: Analysis in Kansas

Uses of Retail Gap Analysis Measures sales gaps in retail sectors Identify potential underserved markets Aids businesses and community developers Understand the history of local retail dynamics

NETS Database Establishment level data, including sole proprietors Annual sales and employment data 24 years of historical data Records both establishment births and deaths

Methodology Aggregated to 4-digit NAICS code 27 retail sectors, 21 business services sectors Selection of peer counties by population Gap analysis for all 105 counties in Kansas

Limitations Only identifies primary retail sector for each firm Differing retail tastes and needs across regions Cross-county supply of retail

Benefits of Retail Gap Analysis Provides additional data source for small communities Identification of underserved small markets Enables better targeting of quality of life improvements

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