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Problem and Solution What is the problem from a customer perspective and how does your solution address it?
Technology What is your technology?
Market, Customer, Competition Describe the market landscape, a typical customer and your competition.
Team Who are you? Who is doing what?
Go-To-Market Strategy How will you sell your product?
Financials How much money do you need? What is your cash flow in years 1-5?
Timeline, Milestones When is your product ready? What are the milestones until product release?