Sujeong Ha Ivonne Garcia Jorge Romero Miguel Angel Garcia

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Presentation transcript:

Sujeong Ha Ivonne Garcia Jorge Romero Miguel Angel Garcia

KFC is the world's most popular chicken restaurant chain. Hungry?? KFC is the world's most popular chicken restaurant chain.

ABOUT THE COMPANY 5,200 restaurants in the United States and more than 15,000 units around the world. 455,000 KFC employees around the world. In 2009, KFCs sales reached $ 5.3 billion. China sales were responsible for 56% of the total revenue.

Located in Louisville, Kentucky headquarters Located in Louisville, Kentucky

KFC President Roger Eaton

History 1930 – Sanders Court & Café 1940 – Birth of the Original Recipe 1980 – Col. Sanders died 1986 – PepsiCo acquires KFC 2002 – Yum! Brands 2009 – Introduction of Grilled Chicken

Products

KFC’s Success Marketing Strategies Opinion about Their Chicken

What brings success? Specialty and Variety of Chicken Items Secret Recipe of 11 Herbs and Spices International Marketing

International Marketing

Marketing Bucket of Chicken 2 in 1 Units Restaurants (Yum Company) Global Marketing

Taste their chicken Chicken? KFC! Chicken Sandwiches

Interesting facts about KFC KFC Packing and Environment

KFC Social Responsibility Charities Scholarship Disaster Relief