A dominant leader in the televised sales market.

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Presentation transcript:

A dominant leader in the televised sales market.

Agenda The Rise of QVC Staying Ahead of the Curve Industry Forces Challenges A Look to the Future

The Birth of an Industry Leader Second into the market Experienced producers Each area will be elaborated on by the presenter: Second into the market: Talk about the advantage of having the home shopping network as a framework and proof of concept Experienced Producers: Got started on the right foot and had proven talent to make the show a success Solid Core Values: Quality, Value, and Convenience. Very employee has a set of values to which they know the company operates under. This gives a unified approach to everything that they do. These have been the values since day one and ensure smooth overall operations to the satisfaction of the customer. Superior customer service: this is far more than just answer the phone and shipping their product on time. It means quality testing labs, it means 100% money back guarantees, it means knowledgeable representatives on the phones Solid Core Values Superior customer service

Staying Ahead of the Curve iQVC Target Marketing Diversified product offerings Unique product lines

Industry Forces Economic Socio-cultural Technological Political and legal

Challenges Creating the perfect product mix Entering new markets Technology capitalization

A Look to the Future Keeping an eye on new technology Shifting their focus on younger generations

Questions?

References Federal Trade Commission. (2004, March 24). Ftc charges qvc home shopping channel with making deceptive claims and violating ftc order. Retrieved from http://www.ftc.gov/opa/2004/03/qvc.shtm Glyn, S. & Starling, A. (2003). Financial Times: London, England. Creative Business. Retrieved (2010, January 30) from Academic Search Premier database. Gudelunas, D. (2002). QVC: Television Retail & Ritual. Journal of American & Comparative Cultures, 25(1/2), 105-118. Retrieved from Academic Search Premier database. Haugsted, L. (2007). Multichannel News. QVC Campaign Asks: 'iQdoU?'; Shopping Service Tacks Away From Pack. Retrieved (2010, January 30) from Academic Search Premier database. Hunger, J. D., & Wheelen, T. L. (2007). Essentials of Strategic Management. Upper Saddle River, NJ: Pearson Prentice Hall. Maffei, B. M., & Malone, J. C. (2006). Liberty Media Corporation 2005 Annual Report. Retrieved from http://www.libertymedia.com/ir/pdfs/2006AnnualReport.PDF Montalvo, D. (2008, June). External forces that affect success . Retrieved from http://www.helium.com/items/164588-external-forces-that-affect-success Petrecca, Laura. (2008, May 5). Qvc shops for ideas for future sales. USA Today, Retrieved from http://www.usatoday.com/money/media/2008-05-04-qvc-home shopping_N.htm Porter, M.E. (1999). How Competitive forces shape strategy. Harvard Business Review, March/April. QVC. (2008). Wikipedia. Retrieved (2010, January 27) from http://en.wikipedia.org/wiki/QVC QVC Network. (1995). QVC.com: online shopping network. Retrieved from http://www.qvc.com/ Williamson, D. A. (1999, September 20). Home shopping master QVC struts its stuff online, too. Advertising Age, 70(39), Retrieved from Academic Search Premier database. (1994, September 29). QVC hits the road to seek items from entrepreneurs. Wall Street Journal - Eastern Edition, p. B7. Retrieved from Academic Search Premier database. (2007, March). Profits Are Up At Starz and QVC. New York Times, p. 6. Retrieved from Academic Search Premier database. (2008). QVC assigns CRM business. Marketing (00253650), 10. Retrieved from Business Source Premier database.