Presentations in a Global Workplace Chapter 10 Presentations in a Global Workplace
Public Speaking The secret to effective public speaking Be organized Be prepared Be practiced
CCCD Choose Create Coordinate Deliver a goal for the presentation a strategic and ethical plan for your message Coordinate with other members of the organization that might have an influence on the success Deliver practice, practice, practice
Step 1: Choose Select a speech purpose and type Develop an audience profile Establish outcomes Establish credibility Develop criteria to measure success
Purpose and Type Are you trying to disseminate information? Informative presentation Present straightforward facts to increase audience’s knowledge on a subject Train audience members for a specific task Are you trying to move people to action? Persuasive Presentation Instill sympathy and motive Influence your audience to act in a certain way
Informative Presentations Briefings Disseminate a concise number of facts Short amount of time Reports Introduce and explain tasked-based information Extended period of time Training presentations Participants require examples, exercises and practice Period of hours or days
Persuasive Presentations Three appeals to construct arguments Logical appeals Inductive or deductive arguments Emotional appeals Appeal to audience’s emotions or sympathies Character appeals Rely on reputation and experience of speaker
Audience Needs and Expectations Conduct an audience assessment Audience needs Audience expectations Audience history Audience authority Audience research
Establishing Outcomes and Credibility Outcomes are what you want to achieve as a result of your presentation Credibility is a speaker’s perceived status, believability and trustworthiness Education Expertise Empathy Enthusiasm Appearance
Criteria to Measure Success S.M.A.R.T Specific Measurable Achievable Realistic Time-Bound
Step 2: Create Structure Purpose or Thesis Basic organization patterns Purpose statement defines primary goal of message Thesis statement is a declarative sentence that Introduces audience to your message Announces your intentions Basic organization patterns Cause/effect Problem-solving Chronological Topical
Supporting Materials Examples and narratives Facts and statistics Authoritative sources Visual cues
PowerPoint Strategies Slides are support, not a supplement. Start with a blank slate Limit the number of slides. Use transitions. Use a readable font size. Use a readable font type. Use color wisely. Limit clip art.
Effective Transitions Connect one topic or point to another Help the audience to listen effectively Signal a change from one point to another Summarize
Introduction and Conclusion Gets your audience’s attention States your thesis or purpose statement Previews your presentation Conclusion Summarizes your main points Restates your thesis or purpose statement Ties back to your attention-getter
Step 3: Coordinate Elicit feedback Communicate with/notify all involved Make sure the info is correct Anticipate technical needs (in venues) Know audience size so as to cater for it (e.g. # of handouts)
Step 4: Deliver Practice (rehearsals) Four speaking characteristics Fluency Smooth or effortless articulation of words Naturalness Easy, genuine conversational manner Vivacity Energy and enthusiasm used and generated Nonverbal competence Maintain eye contact Use gestures and purposeful body movement