Creating a new story: A library strategy A partnership between La Trobe University Library and Patricia McMillan Presented at ALIA Information Online 2017

A strategy needs to be accessible

A strategy provides a roadmap University Strategy Library Strategy

Acknowledging our history

Improving our communication with storytelling

The process

The process

The outcome: a strategy which tells a story… www.latrobe.edu.au/__data/assets/pdf_file/0011/762887/La-Trobe-Library-Strategic-Plan-2016-17.pdf

….with clear benefits for our stakeholders It will be easy to find what you need in the Library, whether you come in person or interact with us online. You’ll continue to receive the outstanding service the Library is known for. Everyone With improvements to ASK La Trobe, you’ll get the right help more quickly. There will be more opportunities and resources to develop skills for the digital world in your courses and at the Library. Students We’d love to have your involvement as we work together to develop a framework and roadmap for embedding skills for the digital world into La Trobe’s product offerings. Academics You’ll find out about services that can help you save time, manage your research data, collaborate more seamlessly, extend your reach, and show your research impact. You’ll have easy, convenient access to these services in your own time, wherever you are. Researchers

So why use storytelling? Data is gathered in context Stakeholders are fully engaged People like telling their stories! Stories resonate

Storytelling Overcomes Three Barriers People tune into stories and remember them Attention Stories influence feelings and decisions Stories are concrete and meaningful Abstraction Attitudes www.patriciamcmillan.com

Questions?