MARKETING 160 – MODULE 7 Brand Strategy MANAGEMENT and Retailing & Wholesaling With Duane Weaver

MODULE 7 Brand Strategy MANAGEMENT and Retailing & Wholesaling iRAT tRAT Write Appeals Team Exercise 1 – BRANDING Team Exercise 2 – INVENTORY MANAGEMENT – stock calculations BREAK Exercise 3 – Presentation Skills REVIEW FOR TERM TEST OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

i-RAT You will have 8 minutes to complete the 10 question individual Readiness Assessment Test OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

8:00 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

7:00 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

6:00 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

5:00 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

4:00 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

3:00 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

2:00 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

1:30 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

1:00 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

0:30 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

TIME IS UP! i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 REVIEW

t-RAT Team readiness Assurance Test You will have 8 minutes OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

Decremental Scoring of Team RAT Remember time is limited! Right answer on: 1st try = 10 points 2nd try = 5 points 3rd try = 2 points 4th or 5th try = 0 points Don’t find the correct answer on the first try? Keep discussing and scratching to earn partial credit OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

8:00 t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

7:00 t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

6:00 t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

5:00 t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

4:00 t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

3:00 t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

2:00 i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

1:30 t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

1:00 t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

0:30 t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

TIME IS UP! t-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 REVIEW

Scoring your Team Rat Right answer on first try = 10 points Right answer on second try = 5 points Right answer on third try = 2 points Right answer on fourth or fifth try = 0 points OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

Please enter tRAT scores on the sheet provided in your team folder Keeping Track Please enter tRAT scores on the sheet provided in your team folder OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

TEAM SCORES? HOW DID YOUR TEAM DO? OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

10 minutes Appeals Process You can appeal AS A TEAM any questions that you believe were misleading, unfair, or inaccurate. OPEN BOOK Appeal must be IN WRITING (see appeals forms in your folder) Include reasons and CITE EVIDENCE from the text to support your argument…OR… If your appeal is based on misleading language in the question, you must include ALTERNATE QUESTION WORDING. Appeals form in your folder OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

MODULE SEVEN EXERCISE 1: BRANDING EXERCISE 1: BRANDING (see the details in your team folder) After reviewng the handout Top 10 Branding Examples Kiling It and What You Can Learn From… select the BEST BRAND LOGO you feel best represents its Brand BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE – you have 10 minutes OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

10:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

9:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE

8:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

7:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

6:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

5:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

4:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

3:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

2:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

1:30 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

1:00 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

0:30 BE prepared to provide describe the what the characteristics are of the Brand and the Logo that make this the BEST use of a brand? BE PREPARED TO REVEAL YOUR LOGO OF CHOICE OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

TIME IS UP! OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

LET’s REVEAL OUR LOGOS on 3, 2, 1…. EXERCISE 1 BRANDING LET’s REVEAL OUR LOGOS on 3, 2, 1…. OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

MODULE SEVEN EXERCISE 2: STOCK INVENTORY - Calculations COMPLETE TEAM ACTIVITY: Stock Inventory Calculations Follow the guidelines provided in your team folder for Exercise Two. Part One: Select the BEST answer from those provided (A, B, C, D, E). Be Prepared to reveal in 5 minutes. OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

Part One: Select the BEST answer from those provided (A, B, C, D, E). 5:00 Part One: Select the BEST answer from those provided (A, B, C, D, E). OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

Part One: Select the BEST answer from those provided (A, B, C, D, E). 4:00 Part One: Select the BEST answer from those provided (A, B, C, D, E). OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

Part One: Select the BEST answer from those provided (A, B, C, D, E). 3:00 Part One: Select the BEST answer from those provided (A, B, C, D, E). OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

Part One: Select the BEST answer from those provided (A, B, C, D, E). 2:00 Part One: Select the BEST answer from those provided (A, B, C, D, E). OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

Part One: Select the BEST answer from those provided (A, B, C, D, E). 1:30 Part One: Select the BEST answer from those provided (A, B, C, D, E). OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

Part One: Select the BEST answer from those provided (A, B, C, D, E). 1:00 Part One: Select the BEST answer from those provided (A, B, C, D, E). OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

Part One: Select the BEST answer from those provided (A, B, C, D, E). 0:30 Part One: Select the BEST answer from those provided (A, B, C, D, E). OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

TIME IS UP! i-RAT OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 REVIEW

MODULE 7 EXERCISE 2 – (Part ONE): Inventory calculation BEST ANSWER LET’s REVEAL OUR ANSWERS (A, B, C, D, E) on 3, 2, 1…. OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

MODULE 7 EXERCISE 2: STOCK INVENTORY-Calculations COMPLETE TEAM ACTIVITY: Stock Inventory Calculations Part Two: Follow on Question: If the stock turn rate was 3.5 last year, is the stockturn rate calculated above better or worse than last year? REVEAL in 2 minutes OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

2:00 OUTLINE better or worse than last year? iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

1:30 OUTLINE better or worse than last year? iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

1:00 OUTLINE better or worse than last year? iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

0:30 OUTLINE better or worse than last year? iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

TIME IS UP! OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 REVIEW

MODULE 7 EXERCISE 2: STOCK INVENTORY-Calculations LET’s REVEAL OUR ANSWERS (BETTER or WORSE) on 3, 2, 1…. OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

TODAY we will BREAK for 15 minutes BREAK TIME TODAY we will BREAK for 15 minutes OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

EXERCISE 3 presentations COMPLETE TEAM ACTIVITY: MARKETING PLAN PRESENATION Think about your final copy of your marketing plan and all that you have read about effective presentations Create a PRESENTATION PLAN for your team identifying: the elements you will have in your presentation, when you will complete your presentation, when and how often you will practice your presentation, and how you will help build each other’s presentation skills. Remember everyone must be a part of the team presentation. Pay attention to the grade matrix for the marketing plan. Let the professor know what time slot you want on the presentation day (provided on a first come first served basis – you must have your PRESENTATION PLAN completed before you may obtain a time slot). You will have 15 minutes to complete this exercise Show your PRESENTATION PLAN to your professor’s satisfaction when ready and then select your presentation time slot from those available. OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

REVIEW LESSONS LEARNED TODAY As a team…write down the most important lesson learned today You have 3 minutes OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

REVIEW LESSONS LEARNED TODAY As a team…write down the most important lesson learned today You have 3 minutes OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

REVIEW LESSONS LEARNED TODAY As a team…write down the most important lesson learned today You have 2 minutes OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

REVIEW LESSONS LEARNED TODAY As a team…write down the most important lesson learned today You have 1 minutes OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

REVIEW LESSONS LEARNED TODAY As a team…write down the most important lesson learned today REVEAL in 3, 2, 1 … OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

REVIEW FINAL TERM REVIEW QUIZ Here is a sample final term review quiz (hand out) The Final Term test will have: 30 M/C questions (30 marks) One out of 3 short essay questions (10 marks) One bonus question (5 marks) Total = 40 marks. Total time allowed 55 minutes. Should you have any questions before next class please come and see me during my office hours or by appointment to discuss as needed. NOTE FOR NEXT CLASS: after10 minute break we will have time to work on your marketing plans and presentations. The prof. will be available to discuss any strategies or concerns you might have about your plans/presentation with the team. OUTLINE iRAT tRAT APPEALS BREAK EXERCISE 1 EXERCISE 2 EXERCISE 3 REVIEW

THANK YOU FOR YOUR TIME! See you next class