Strong Membership Sam Grayston

Who am I? Sam Grayston Senior Manager, Member Engagement @ Nationwide Building Society Join the dots up looking backwards NBS TCG Teacher Drama (the lesson example) Fundamental truths – why me (rewarded); friends (belong); choice (voice) Thinking about today, a teaching story from when I was teaching that came to mind… 9GT Drama session – all the Y9s make a play with character, location and first line. So your character is a detective, the location is a castle and… Why? Everyone is doing the same? Fiona – fav class, you can use a single prop from the props box Can we be with our friends? Ian – as you worked so well last time, yes, groups of 4-6 of your choice Detective, castle and first line… Can we choose the first line? Tash – let’s have a couple of suggestions and then you can vote - ‘I didn’t do it’ good idea Hayley, ‘the voices made me do it’ – also good Paul. So let’s vote. OK, it’s ‘I didn’t do it’

“View from the other side” Top ten Don’t go long Don’t be boring

1. It’s very similar… It's very similar (membership, large)

2. It’s very different… It's very different (money, philanthropy)

3. Times are changing We're both finding our feet (change in CEO and marketing)

4. Leader, not challenger The best story never told (membership is unique)

5. What we believed about membership is still true Choose/Deserve/Belong

Being a member feels like three things… CHOOSE DESERVE BELONG

6. The AGM is a big deal The AGM is a big deal (voter turnout, charity) Governance The Co-op Nationwide Board of Directors Used to be lay-members, now professional board Professional board Member council National member council of 100 members (used to be three tiers of governance – National, Regional and Area) n/a AGM c.2m eligible members, 3% turnout c.8m eligible members, 10% turnout Other activities that shape and influence decision-making Being Coop events Let’s Talk website Local Forums Community Champions Member TalkBack events and online Member suggestions in branch and online Connect panel Citizenship strategy

7. It’s not all about events Events are not everything we do!

8. Member voice is high on the agenda Member voice is high on the agenda (connect and new digital work)

Keep me informed Hear my voice Start my journey Show me mutuality Most engaged Keep me informed Hear my voice Start my journey Show me mutuality Not participating Participating a lot Least engaged

9. Colleagues are important Colleagues are important (nice teams to work with)

10. Values do make a difference Values make a difference (says everyone who comes from places where there are no values)

Top ten It’s very similar It’s very different Times are changing Leader, not challenger What we believed about membership is still true The AGM is a big deal It’s not all about events Member voice is high on the agenda Colleagues are important Value do make a difference