The future of UK Bike Share BikePlus 2nd Annual Conference 28/09/2017 Achieving Social Equity in Bike Share Bikes for All pilot project, Glasgow The future of UK Bike Share BikePlus 2nd Annual Conference 28/09/2017

Background Low income households spend 10% or more of their income on mobility Dependent on bus services restricting opportunities Cost of travel Lack of flexbility Social exclusion Barriers to education, employment, services and social opportunities

Background Bike share scheme is a lower cost convenient alternative However, Low take up among lower income and ethnic minority residents Reasons: Need of a bank account and card to register Risk of charges for accidental damage Cultural reasons

Background Bikes for All replicates the success achieve by “The Better Bike Share” Programme in the USA.

Membership offer Access to a bike using the Glasgow bike sharing scheme NextBike for: £3 for one year Free first 30 minutes per ride 50p per extra half an hour £5 cap No credit card to register If negative balance, need to top up for next use

Initial Situation Start of pilot: July, duration: 8 weeks 100 vouchers Specific postcodes in Glasgow Sessions for sign ups, road skills and route navigation

Issues and learnings Technical issues Logistics Membership offer Importance of the free phone number for bike hire and customer service Team available for any issues Logistics A base in the target area Bikes distribution – empty stations Opportunities to target areas with unused stations Membership offer Fear of going over the 30 minutes 30 minutes is short to navigate the city when unconfident

Engagement 100 vouchers in a short period of time Focus on sign-ups rather than engagement Integration of Bikes for All into Wheel Being

Engagement We organised and attended And reached 100 people More than 10 sessions – road skills and route navigation and attended Several community meetings and events And reached 100 people 16 sign ups through open sessions at the Hub 23 sign ups through closed sessions with communities 27 Wheel Being Participants 21 sign ups through community and cycling events 13 individually at the Hub

A case-study

Prospects for Wheel Being Targeting communities near NextBike stations Using resources for engagement and sustainability Utilise existing links with partner organisations Training key workers in selected partner organisations to sign up and introduce participants to the scheme

Conclusions

Thank you