1.02 Understand career opportunities in marketing to make career decisions

Career Opportunities Identify types of businesses that offer careers in marketing. Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc. The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited. http://marketing.about.com/cs/marketingjobs/a/careers.htm

Marketing Careers Describe the following marketing careers: Marketing research – learn about the markets and what influences customers’ purchasing decisions Advertising – reach out and attract customers Product management – functions pertaining to the product component of the marketing mix Distribution/Warehousing – channel management Sales – influencing the customer to purchase Retailing – store management Service marketing – marketing intangibles Customer service – satisfying customers Public relations – improving the company’s image

Skills necessary for marketing careers Describe well-recognized traits and skills needed for success in marketing careers. Honest and trustworthy Knowledgeable (about sales and product) Enthusiastic Technically savvy Reliable Self-motivated and goal oriented Communication skills (communication is at the center of all marketing activities)