How to Drive Sales Leveraging YOUR Data

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Presentation transcript:

How to Drive Sales Leveraging YOUR Data Michael Laning, Sales Engineer May 19, 2016

Overview Using 1010data’s Consumer Insights Platform to make data driven decisions Review important data points Questions

Review Sales by Item Identifying a brand that is weighing down the category

Review Basket Segmentation What kind of promotion should I run?

Review Affinity By Basket Avoiding simultaneous promotions Possible End Cap location

Review Inventory Trend By Item/Store Correct allocation of store inventory for the promotion

Review Promotion Insights Determining lift in sales

Review Quick Facts Scorecard Did the promotion increase trips?

Questions