Fast Food Research Study Ashley Peterson Brandi Guertin Lexi Bean Luke Healy Matt Stagnone

Introduction Franklin Pierce College was founded in 1962 by Frank S. DiPietro This research project was conducted from September to December of 2004 for the population of Franklin Pierce College. The population of our survey was based on the 1,591 Franklin Pierce College students on the Rindge campus.

Problem Statement Our research team came to the conclusion that there is a lack of fast food facilities in the Rindge area. We came to the conclusion that: Research is necessary to determine if Franklin Pierce College students would patronize a fast food chain in Rindge, NH

Research Objectives Determine what criteria are important to consumers with respect to patronizing a fast food establishment. Determine which fast food restaurant would be most successful in the area. Determine fast food spending habits.

Methodology First, our team identified the problem of the lack of fast food restaurant choices in the area. We conducted primary research on the fast food industry, as well as speaking to others on campus to determine the fast food demand. We then created our problem statement. We then created our research objectives, and created our survey with our objectives in mind. We used convenience sampling, by handing out surveys to 30 students (15 boys and 15 girls) of each class standing, Freshman, Sophomore, Junior and Senior. We analyzed our data using SPSS software, which created our results so that we could determine our conclusions and recommendations.

Survey Questions Are you on the Meal Plan? How many times a month do you go to the Raven’s Nest Pub? Please circle your response. Which fast food restaurant do you most prefer? Please Rate the following statements: I get hungry between the hours of 10pm and 3 am. I travel outside of Rindge for food. I patronize fast food establishments. I prefer fast food restaurants with the drive-thru option. Based on your own experiences which of the following restaurants has the best customer satisfaction?

Survey Continued If there were more fast food options in the Rindge area would you patronize them? What fast food chain would you like to see come to Rindge, New Hampshire? Check the appropriate gender. What’s you current class standing?

Are you on the Meal Plan? Mode= 1 (yes)

How many times a month do you go to the Raven’s Nest Pub?

Which fast food restaurant do you most prefer? Mode= 3 (Wendy’s)

I get Hungry between the hours of 10pm and 3am.

I Travel outside of Rindge for food.

I prefer fast food with the drive-thru option.

I Patronize fast food establishments.

Which of the following restaurants has the best customer satisfaction? Mode= 4 (Subway)

Cross Tabulations

Cross Tabulations

Cross Tabulations

Limitations Small sample size Time Confusion of questions by our respondents (question 9) Lack of knowledge of SPSS software

Conclusions Based on our results the top three restaurants students selected to their preference were : Wendy’s with a 38.3% rating. Second was Subway with 23.3%, and McDonald’s with 14.2%. 64.2% reported that they travel outside of Rindge for food. 59.2% students reported that they patronize fast food restaurants.

Conclusions Continued 78.3% of students reported that they would patronize a fast food establishment in Rindge. Subway was recorded as having the highest customer satisfaction ratings at 28.3%, Wendy’s followed with 25.8%.

Discussion More than 87.5% of respondents surveyed replied strongly agree, agree, or neutral when asked if they would patronize a fast food restaurant. We found that our research for our literature review stated that McDonald’s was the top choice for favorite fast food restaurant. Our survey showed that students would prefer a Wendy’s. We also found that our research stated that Papa John’s had the highest rating for customer service. Our survey respondents had little to no knowledge of the Papa John’s restaurant.

Recommendations A fast food restaurant should open in the Rindge area, preferably close to campus. There should be a drive-thru option based on our surveys results of 50% of students strongly agreeing or agreeing with this option. There should be a fast food establishment which offers late night service for students. Our survey resulted that 70.8% of students strongly agreed or agreed that they get hungry between the hours of 10pm and 3am.

Thank you for your time Any Questions? The end Thank you for your time Any Questions?