Technology Presentation

Overview Our Technological Vision Organizational Overview System Architecture

Technological Vision People want to control their finances technology lets you do this at anytime, from anywhere Let people interact directly with the markets keep it fast and direct and simple to use We are going to push the stock market to your desktop Use robust, scaleable systems Use proven technology

DONC Org chart

BigThink Org Chart

Facilities Fully Operational data center in NYC Partial data center in NJ will be a complete mirror of NYC within 120 days

Internet Connectivity Maintain our own internet resources Currently use 2 T3s 1 fractional T3 4 T1s

Customer Access Architecture

Transaction System Architecture

Data Dissemination Architecture

Technological Strengths Excellent understanding of both computer technology trading Systems are based on a robust and scaleable architecture platform and software independent

Technological Weaknesses Unable to grow technical staff at a pace equal to new product development not a bad problem to have

Product Differentiation All electronic model Its fast Its direct Not limited by legacy issues

Future Goals Provide customer with more relevant and timely financial information push stock market to the desktop keep the customer’s attention supplant web site with a family of small desktop applications use both Java and C for different types of desktop applications intelligent agents will track customer and provide assistance Add new financial services Options Trading bill presentment, integrated finances Add new interfaces IVR cellular

Impact of future technology Enabling technologies are still in their infancy DHTML will enable customizable web-based services Java will mature Speed the development of easily distributed interactive desktop applications Electronic Transaction Protocols will mature Your Datek Online account will be your tool in using new forms of commerce Better Integration of Financial Services online Convergence of communication and networking systems browse the web on your phone, in your car electronic networks, and electronic commerce are becoming ubiqitous