Campaign Management

Ellen Bijsterbosch Regional elections 2011 Parliamentary elections 2012 Local elections 2014 EU elections 2014 Regional elections 2015

D66 Utrecht

D66 Utrecht

Utrecht 300.000 citizens Young population 45 seats in municipal council D66:13 seats GroenLinks (green + leftist): 9 VVD (right wing liberal): 5 PvdA (social democrats): 5 SP (socialists): 4 CDA (christian democrats): 3 Christenunie (christian conservative): 2 Stadsbelang (local party): 2 Partij voor de Dieren (animal rights): 1 Student & Starter: 1

Organisation Analysis Strategy Planning Execution Evaluation Phases Organisation Analysis Strategy Planning Execution Evaluation

Organisation: roles Campaign manager Online manager Offline manager (events, debates) Volunteers manager Message manager Press officer

Analysis Deciding what your main themes will be Make a SWOT analysis on those themes for both your own party and your competitors

SWOT Strength (internal) Weakness (internal) Opportunity (external) Threat (external)

Key message

Strategy Knowing who your voters are and defining target groups Who are likely to vote for you? Can they be identified clearly and reached easily? What do you have to offer to them? Is what you have to offer them a deciding issue for a vote? Choices: how you will spend your resources (time, money, volunteers): both where you will spend and where you won't We used polls to test our assumptions: 1 & 2

Planning: message calendar Campaigning activities (Television)debates Events or special days, like International Woman’s Day Et cetera Make sure your message is coordinated content-wise, but also medium wise.

Planning: message calendar Campaigning activities (Television)debates Events or special days, like International Woman’s Day (insert photo) Et cetera

Volunteers <3 Keep the bar low (any effort is more than welcome!) Keep them posted (FB group, MailChimp) Keep the party members who are not actively involved also posted Keep them happy and make them feel appreciated

Volunteers <3

Volunteers <3