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Presentation transcript:

Planners and equipment out please. Welcome Planners and equipment out please. Are you talking over me? Quiet for the register please.

How does food packaging effect food choice? Discuss.

The effect of food packaging Visual aesthetics can influence perceptions of taste. Consider the environment. Quality of the product can be represented by the food packaging. Nutritional information on food packaging. Eye catching Appeals to a range of target audiences.

Design packaging for cookies! Pick a target market of your choice. Consider what we mentioned about the effects of food packaging. Examples of target audiences: A child A vegan Someone who is for green peace. A health addict.

What’s on a label? - Legally required labelling Name of food Ingredients Net values - Weight / Volume Date-mark Additives Place of origin Storage / Preparation instructions Name and address of manufacturer Processing treatments. Special claims