ARE BUSINESSES EFFICIENT? 11a – Monopolistic Competition

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ARE BUSINESSES EFFICIENT? 11a – Monopolistic Competition This web quiz may appear as two pages on tablets and laptops. I recommend that you view it as one page by clicking on the open book icon at the bottom of the page.

ARE BUSINESSES EFFICIENT? 11a – Monopolistic Competition 1. Characteristics and Examples 2. Nature of the Demand Curve 3. Short Run Equilibrium 4. Long Run Equilibrium and Efficiency 5. Other Issues

ARE BUSINESSES EFFICIENT? 11a – Monopolistic Competition TOPICS: Characteristics and Examples of Monopolistic Competition Short Run Equilibrium Long run Equilibrium and Efficiency OUTCOMES: List the characteristics of monopolistic competition. Explain how product differentiation occurs in similar products. Determine the profit maximizing price and output level for a monopolistic competitor in the short run when given cost and demand data. Explain why a monopolistic competitor will realize only normal profit in the long run. Draw the short run equilibrium graphs for a monopolistically competitive firm that (a) maximizes profit, (b) minimizes loss, and (c) shuts down Understand the adjustment process from the short run to the long run and the role of barriers to entry (why do monopolistically competitive firms earn zero economic profits in the long run?) Draw the long run equilibrium graph for a monopolistically competitive firm and indicate the profit maximizing quantity, the allocatively efficient quantity, and the productively efficient quantity. Identify the reasons for excess capacity in monopolistic competition. Explain how product differentiation may offset the inefficiencies of monopolistically competitive firms.

ARE BUSINESSES EFFICIENT? 11a – Monopolistic Competition KEY TERMS: monopolistic competition, product differentiation, collusion, nonprice competition, four-firm concentration ratio, Herfindahl index, normal profit, excess capacity,

1. Which is not a characteristic of monopolistic competition? Many firms Standardized product Some control over price (market power) Low barriers to entry A lot of non-price competition

1. Which is not a characteristic of monopolistic competition? Many firms Standardized product Some control over price (market power) Low barriers to entry A lot of non-price competition

How many is “many”? - Collusion is not possible - No Mutual Interdependence - Low Concentration Ratio - Low Herfindahl Index

11a – Monopolistic Competition Concentration Ratio - low The percentage of the total sales of an industry made by the four (or some other number) largest sellers in the industry. Herfindahl Index - low The sum of the squared percentage market shares of the individual firms SUM % market shares squared If monopoly = 100 squared = 10,000 If 4 firms with 25% each = 25 squared + 25 squared + 25 squared + 25 squared = 2500 if 100 firms with 1% each = SUM 1 squared + 1 squared + . . . . . = 100

11a – Monopolistic Competition What if there are only four companies in the industry with the following market shares? 1%, 1%, 1%, 97% Concentration Ratio = 100% Herfindahl index = 9412 25%, 25%, 25%, 25% Herfindahl index = 2500

2. Which of the following is probably not a method of product differentiation? Product packaging Large number of sellers Brand name loyalty Advertising

2. Which of the following is probably not a method of product differentiation? Product packaging Large number of sellers Brand name loyalty Advertising

3. Product differentiation matters for monopolistically competitive firms because : It makes their demand downward sloping Makes their demand perfectly elastic It forces them to accept the market price for their product It makes the demand for their products more elastic

3. Product differentiation matters for monopolistically competitive firms because : It makes their demand downward sloping Makes their demand perfectly elastic It forces them to accept the market price for their product It makes the demand for their products more elastic

11a – Monopolistic Competition A monopolistically competitive industry combines elements of both competition and monopoly. The monopoly element results from:  Product differentiation. The competitive element results from:  Low entry barriers.

4. Which of the following is an example of a monopolistically competitive industry? Wheat farming Cable TV Automobiles Restaurants

4. Which of the following is an example of a monopolistically competitive industry? Wheat farming Cable TV Automobiles Restaurants

5. What is the profit-maximizing output and price for this monopolistically competitive firm? YP 46 P = 12; Q = 5 P = 14; Q = 4 P = 16; Q = 3 P = 18; Q = 2

5. What is the profit-maximizing output and price for this monopolistically competitive firm? YP 46 P = 12; Q = 5 P = 14; Q = 4 P = 16; Q = 3 P = 18; Q = 2

11a – Monopolistic Competition YP 44 # 3

11a – Monopolistic Competition YP 45: # 5, 6

6. If this is the SR equilibrium, then what will happen in the LR for monopolistically competitive firms: (Blue Page #9) Entry is blocked so there will be no change Firms will enter and demand for the remaining firms will decrease Firms will leave and supply will increase Firms will enter and demand for the remaining firms will increase

6. If this is the SR equilibrium, then what will happen in the LR for monopolistically competitive firms: (Blue Page #9) Entry is blocked so there will be no change Firms will enter and demand for the remaining firms will decrease Firms will leave and supply will increase Firms will enter and demand for the remaining firms will increase

7. If this is the SR equilibrium, then what will happen in the LR for monopolistically competitive firms: (Blue Page #9) Entry is blocked so there will be no change Firms will enter and demand for the remaining firms will decrease Firms will leave and supply will increase Firms will leave and demand for the remaining firms will increase

7. If this is the SR equilibrium, then what will happen in the LR for monopolistically competitive firms: (Blue Page #9) Entry is blocked so there will be no change Firms will enter and demand for the remaining firms will decrease Firms will leave and supply will increase Firms will leave and demand for the remaining firms will increase

8. Which graph shows a monopolistically competitive firm in long run equilibrium? D

8. Which graph shows a monopolistically competitive firm in long run equilibrium? D

9. Which is correct? A B C

9. Which is correct? A B C

10. What is the: - profit max Q? - prod. Eff. Q? - alloc. Eff. Q? a, b, c, a, c, b b, a, c b, c, a

10. What is the: - profit max Q? - prod. Eff. Q? - alloc. Eff. Q? a, b, c, a, c, b b, a, c b, c, a

Allocative Inefficiency - At the profit maximizing quantity P>MC - underallocation of resources - but close with elastic demand - also, some utility gained via product differentiation - only normal profits

Monopolistic Competition: Productive Inefficiency - not minimum ATC (not where MC=ATC) - excess capacity Plant resources which are underused when imperfectly competitive firms produce less output than that associated with achieving minimum average total cost. - also, advertising may increase costs without increasing utility

They earn long run profits They donate to charities 11. We know that monopolistically competitive firms are allocatively inefficient, but why isn’t that so bad? They earn long run profits They donate to charities There is no mutual interdependence They produce a great variety

They earn long run profits They donate to charities 11. We know that monopolistically competitive firms are allocatively inefficient, but why isn’t that so bad? They earn long run profits They donate to charities There is no mutual interdependence They produce a great variety