Unit 7 : Regional Company – Walker Communications Alex O'Neill NDY2

Overview Walker Communications is a company which provides advertising and marketing campaigns for many different companies. It has been crafting visual branded content for over 20 years and has offices based in Belfast and Dublin. It has worked with companies like Carlings, Ulster Bank & Supervalu.

Sector Walker communications is linked to the advertising and marketing sector, it deals with many different companies some of which have nothing to do with media.

Structure & Owenership Walker communications is a privately owned agency with 4 directors.   It works with other companies who are in need of advertising for their products.

Sources of Income As walker communications have clients from different companies this is where most their income comes from, some include ;  Carlings  Coors Light Centra  NSPCC George Best Belfast City Airport

Product Diversity Walker communications has worked with many different companies, the likes of solicitors, drinks companies, retail stores and many more so the products they produce are very diverse.  They also do print, web, video and other types of advertising which makes it diverse.

Profitability Of Product Range The total net worth of Walker communications is £156.4k last year. The company works with some big name companies that would generate a lot of income.

Competitors Like any advertising company they do have a list of competitors including; The organic agency 8 million stories limited Ambition digital limited  Branding by design Bright interactive limited

Career Choice I would love an opportunity to work somewhere like walker communications especially as they cater for many different companies I think it would be very interesting.