Market Analysis.

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Presentation transcript:

Market Analysis

STP Model Segment -> Target -> Position Used to create more focused and effective marketing messages.

Market Segmentation Getting to know your market learning demographic, geographic, and psychographic variables about the people who have the problem your product solves. Are there groups who have different needs? Are there groups who think or feel differently? Are there groups who have different lifestyles? View different media?

How to Segment? Age Location Income Geography Education Gender Breakfast Cereal Age groups

Cereal Industry Is a segment of the entire Breakfast industry. By age: Children Teens/young adults Adults