ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts Himalaya Herbals Abolee Hedao : A2028714117 Ananya Bhatnagar : A2028714341 Chitra Gulati : A2028714326 Jeetusri : A2028714094 Sonia Gupta : A2028714316 ALLPPT.com _ Free PowerPoint Templates, Diagrams and Charts

About company Established in the year 1930 by Mr. M. Manal The company is always focused on developing safe, natural and innovative products The company was awarded an ISO 9001:2000 certification in 2003 Headquarters in New Delhi with associate offices in Kolkata, Mumbai, Bangalore, Chennai

Major Competitors

SWOT Analysis

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Target Audience

Geographic Metro cities:- Chennai Kolkata Mumbai Delhi

Demography Age : 20-25 years Life stage : students & working professionals Income : 10000 – 20000 per month Gender : Females

Psychographic Beauty conscious Aspire for complete skincare in their hectic schedules Demand for better quality in an affordable price

Sociographic A woman has a very hectic schedule from working to studying to outing for these things a woman want her skin to be perfect smooth and glowing. This product make them look more confident in her social circle from office to home to partying with friends or going out on a date .

Advertising budget planning Media Production Execution Creativity promotions

Objectives and task method Launch skincare products using company’s herbal positioning Creating awareness for the products Increasing availability and accessibility of the products

Bottom-up approach We take this approach as this approach helps in:- Scaling our customers and revenues. To get benefits at early phases. Top management Middle Management Lower level Management

Media selected: Medium- Television Social media – Facebook and YouTube

Budget Activities Expenditures Television media Star plus Colors Zee TV Sony Social media Facebook Youtube Grand Total 3,00,000 95,000 1,50,000 1,00,000 1,70,000 2,00,000 10,15,000

Medium Planning Creativity Production Execution Star Plus 70,000 80,000 90,000 60,000 Sony 20,000 30,000 40,000 10,000 Colors 15,000 Zee TV 50,000 YouTube Facebook

Social Campaign : Facebook & you tube Objective To involve the target audience To inform and aware audience regarding the product

Ways of promoting the page Pop up ads This will make the ad appear in the eye of viewers instantly. Domain ads This will make the ad appear on the right column. Sponsored stories Any story shared by the users can be seen here and if someone wants to know the whole story it will direct them to the page. Offer ads Various offers will be shown that are available on the product. The above mentioned ads indirectly promote the page and engage multiple number of customers.

Landing of the page A page has been created to take a quiz where participants need to enter the details

Questions for quiz Participants answered multiple choice questions on Himalaya herbals moisturizer.

Closing page Ending or closing page provides videos to further know about the content of the product.

Content page They can see YouTube videos after the quiz ends about the skincare of participants.

Product recommendation A personalized engagement was created. The Himalaya moisturizer has been recommended to the participants as per their skin type.

Creative Brief Client: Women. Type: moisturizer (cocoa butter & Nourishing Body lotion) Pack size: 100ml, 200ml, 400ml Why are we advertising? Through this advertisement we are trying to create a brand image, brand loyalty and we are trying to engage more and more consumer with the product. Whom are we talking to? We are broadly focusing on women mainly targeted at teenagers and working professionals.

Continued… What do they currently think? Moisturizer just results in smoothening of their skins. They damage their skin in one way or other as they contain chemicals. What would we like them to think? Moisturizer are not just for smoothening of skins, it also repair and nourish your skin as well as make it supple without giving in any damage to your skin as it is a herbal product. It improves skin texture and boost’s the skin elasticity.

Continued… What is the single most persuasive idea we can convey? As our tagline says “himalaya sabse aage”. Put yourself first . It tells women that it’s time to be comfortable in your skin.

Thank You