Introduction Welcome! What we will cover Benefits Background Brief Process Evaluation What we learned

Why bother with a website? First port of call for many visitors/supporters 94% of attractions had a website in 2014, with a quarter of those sites offering an online booking facility* Key donation tool 16% of people who gave to charity in 2015/2016 donated online** *VisitEngland’s Visitor Attraction Trends in England 2014 report (published July 2015): https://www.visitengland.com/sites/default/files/va_2015_trends_in_england-full_report_version_for_publication_v3.pdf ** CAF UK Giving Report 2015 (published May 2016): https://www.cafonline.org/docs/default-source/personal- giving/caf_ukgiving2015_1891a_web_230516.pdf?sfvrsn=2

Background – History of Hastings Pier 1960s/70s 1950s

History continued 2000s 2013-2016 2016 – now open! 2010

Website brief – what did we want to achieve? Encourage people to visit Tell the story Promote activity Build support Make site easier to use and navigate More accessible/interactive Mobile responsive* Reflect new commercial phase of Hastings Pier - Bring together existing branding with new commercial identity *51% of people who visit your website do so on a mobile device. Nonprofit Tech For Good (16th Sept 2015): http://www.nptechforgood.com/2015/09/16/20-must-know-fundraising-and-social-media-stats/

Branding – Hastings Pier Charity

Branding - Interpretation Part of Heritage Lottery Funded Learning Programme Digital Memories site Digital touch tables in the Memories Room on the Pier

New branding Worked with Ross Andrews-Clifford at Junction44 Colour palette Informed by Pier’s setting and bright ‘seaside’ tones Complement each other Logos Informed by Interpretation Fonts: Clarendon (headings) and Avenir (body)

How we did it Very short timeframe Worked with Ben Lewis from 6970 Design Gave existing site a ‘makeover’ (same site, different design) Changed website domain (from www.hpcharity.co.uk to www.hastingspier.org.uk) Design process Researched other sites Content Design Approval from the CEO and Board of Directors Launched/reviewed

Content Think about most important pieces of information you want to get across Write down page/section structure and build content around it When writing text, consider: Word limit SEO (Search Engine Optimisation) When sourcing images, consider: Copyright Suitability

Design – Wireframes

Design – Visuals

Final result Homepage Events – all Events – specific

Evaluate your website’s success Use Google Analytics to determine: Number/demographics of people visiting the website Most popular pages Follow-up actions Bookings Donations Online shop orders Enquiries Social media follows In-person feedback

What we learned Things to think about before you commission: Who is your audience? What do you want your website to achieve? (If you have one), how can you improve your current website? Do your research Ask for advice/feedback Keep building on and improving your website

Katie Sherry, Hastings Pier Charity: katie.sherry@hpcharity.co.uk Thank you and good luck! www.hastingspier.org.uk Katie Sherry, Hastings Pier Charity: katie.sherry@hpcharity.co.uk hastingspierofficial @Hastings_Pier