Association of Latino Professionals For America

ALPFA ALPFA MONTHLY CALL Presidents, EVPs and Regional Directors Wednesday, April 19, 2017 4:30 – 5:30 p.m. EDT Empowering Latino Leaders 2

ALPFA AGENDA Women of ALPFA Presentation Marketing Update Information Privacy Discussion Student Regional Symposiums Chapter Related Updates Chapter Board recruitment, retention, etc. Empowering Latino Leaders 3

ALPFA WOMEN OF ALPFA Ileana Musa Chair, ALPFA Corporate Advisory Board Lynette Perez-Santos Women of ALPFA SDC Empowering Latino Leaders 5

ALPFA MARKETING UPDATE Luis Vargas Chief Marketing Officer Carlos Perez Creative Director Jacqueline Lopez Marketing Coordinator Empowering Latino Leaders 5

SOCIAL MEDIA Training for Professional Chapters Leaders Social Media 101 - Facebook and Twitter Basics [Webinar] 1 Hour [COMPLETED - 04/14] *** Email w/ Powerpoint + Recorded Link - Being Sent Today UPCOMING SCHEDULE OF WEBINARS: (2) Social Media 101 -​ Facebook and Twitter - Implementing ​the Basics – Demo (ScreenShare) 1 Hour [TO BE SCHEDULED - 04/28] (3) Social Media 101 - Instagram and LinkedIn Basics [Webinar] 1 Hour  [TO BE SCHEDULED - 05/19] (4) Social Media 101 - ​Instagram and LinkedIn - Implementing ​the Basics – Demo (ScreenShare) 1 Hour  [TO BE SCHEDULED - 06/02] (5) Social Media - Advanced Strategies   1 Hour [TO BE SCHEDULED - 06/23] Empowering Latino Leaders 2

ALPFA INFORMATION PRIVACY DISCUSSION Julio Carbonell CIO Jonathan Cifuentes IT Specialist Empowering Latino Leaders 5

ALPFA INFORMATION PRIVACY DISCUSSION ALPFA Privacy Policy http://c.ymcdn.com/sites/www.alpfa.org/resource/resmgr/Legalese/privacypolicy-final.pdf Link to Chapter Leader Confidentiality Agreement, etc. https://www.surveymonkey.com/r/SZJSTB6 Relevant excerpts for Chapter President’s call Public... Public users are not required to disclose any personal information in order to view most of the website content. ALPFA may gather some personal identifiable information when it is voluntarily submitted by the user. The types of information ALPFA might collect include, but are not limited to, your name, email address, phone number, and/or postal address. This information is used for its intended purpose and to better serve the users. All personally identifiable information obtained from users is treated with great care in order to protect your privacy and security. ALPFA collects the e-mail addresses of those who communicate with it via e-mail. ALPFA does not currently sell e-mail addresses to any third party. ALPFA collects information volunteered by users in relation to an online survey and/or website registrations. This information is kept confidential by ALPFA and is not used for purposes outside of the intent of the survey or registration form. Empowering Latino Leaders 5

Relevant excerpts for Chapter President’s call (cont’d) ALPFA INFORMATION PRIVACY DISCUSSION Relevant excerpts for Chapter President’s call (cont’d) Members… ALPFA collects and stores in a private, secure database additional demographic information (including, but not limited, to: address, birth date, gender, employer, education, certifications, specializations) to better understand the profile of its membership and to tailor its ongoing activities, alliances, services, features, benefits, marketing, and/or informational material and website content. ALPFA may be asked to provide aggregate membership demographic data to existing and potential partners but the information provided to said partners will not contain any individual's data in a readily identifiable form and the data provided will be the aggregation of information from ALPFA’s entire membership nationally or from a particular chapter. You may review or modify information previously provided by accessing the My Profile page within the website. Partners… In addition to the content available to the Public, Partners may be granted access to certain confidential content (such as resumes, aggregate membership statistics, and/or aggregate website traffic and usage information). Partners will not be granted full, unlimited access to ALPFA's entire membership database. Such information, access, and use will conform to the privacy policy set forth above pertaining to all members. Empowering Latino Leaders 5

ALPFA STUDENT REGIONAL SYMPOSIUMS David Pena President, Colleges and Universities Empowering Latino Leaders 5

ALPFA Empowering Latino Leaders 5

ALPFA CHAPTER UPDATES Migdalia Diaz COO Empowering Latino Leaders 5

ALPFA CHAPTER UPDATES Updated Accounting Documents / Signatures required Updated Rosters needed Compliance Documents Convention Reminder Regional Strategic Partnerships Calls Empowering Latino Leaders 4

ALPFA CHAPTER BOARD MEMBER DISCUSSION Migdalia Diaz COO Alain Monroy Phoenix Chapter President Aracely Godinez Seattle Chapter President David Kopsch Southeast Regional Director Empowering Latino Leaders 5

ALPFA Board Member Recruitment At events Posting on website Inclusion in newsletter Leveraging Social Media What is working in your chapter? Empowering Latino Leaders 4

ALPFA Board Member Retention Managing Workload - Aligning board member with position (skills alignment) - Assessing structure of board/committees - Leveraging tools (Slack, Project Management products, HootSuite) Board member development What is working for your chapter? Empowering Latino Leaders 4

ALPFA Board Member Succession Planning Identify chair for a committee/area lead as a natural successor When to promote from within and when to get an outsider with a new perspective What is working in your chapter? Empowering Latino Leaders 4