2017 Sinclair Multi-Media

2/28/2017 - 3/20/2017 Fairfax 881,972 21% 205 Montgomery 813,135 19% County Population % In-Tab Fairfax 881,972 21% 205 Montgomery 813,135 19% 189 Prince George's 714,182 17% 166 DC 563,601 13% 131 Prince William 331,277 8% 77 Loudoun 279,650 7% 65 Arlington 193,604 5% 45 Frederick 189,301 4% 44 Charles 120,464 3% 28 Washington 116,162 27 Spotsylvania 98,953 2% 23 Total 4,302,300 100% 1,000 2/28/2017 - 3/20/2017 1000 Interviews Adults 18+

QSR/Fast Food Restaurant Frequency In the past 30 days, how many times have you visited a QSR/fast food restaurant? DC Market

DC Market’s Higher Frequency QSR Consumers (6+ times/month) Occupation % Index White Collar/Mgr/Prof 49% 104 Working Women 30% 98 Retired 10% 57 Clerical 9% 125 Blue Collar/Operative 6% 101 Ethnic Background % Index Caucasian 48% 101 African American 28% 105 Hispanic 14% 109 Asian\Pacific Islander 8% 74 Lifestyle Groups % Index Achievers 37% 99 Singles 28% 121 Secure & Mature 25% 77 Established Families 23% 120 Family Starters 18% 114 Women OTG 15% 107 The Blues 6% 104 Middle America 149 Limiteds 4% Golden Oldies 53

QSR/Fast Food Restaurants Visited Please name all the fast food restaurants you visited in the past 30 days.

Fast Food-QSR Visited Please name all the fast food restaurants you visited in the past 30 days. DC Market McDonald's 46% Burger King 17% Chipotle 16% Wendy's 15% Subway Taco Bell 12% Popeye's 11% Panera 10% KFC 8% Five Guys 6% Dunkin Donuts 7% Domino's Arby's 5% Dairy Queen 2% Boston Market Bruegger's 0.3% Quizno's 0.9% Mr. Subb 0.1% Other 26% Don't know 18%

Popeye’s Visitation Share Comparison If a friend or relative moved to the area you live or work, which one bank, Credit Union or financial institution would you recommend they use?

Fast Food-QSR Visited PG County McDonald's 56% Subway 23% Wendy's 22% Please name all the fast food restaurants you visited in the past 30 days. PG County McDonald's 56% Subway 23% Wendy's 22% Burger King Popeye's 20% Chipotle 16% KFC 14% Taco Bell 12% Panera 8% Dunkin Donuts 7% Arby's Boston Market 5% Five Guys 4% Domino's 3% Dairy Queen 2% Quizno's 0.6% Other 26% Don't know 11%

Fast Food-QSR Visited DC Market A18 - 34 A35 - 49 A50+ McDonald's 46% Please name all the fast food restaurants you visited in the past 30 days. DC Market A18 - 34 A35 - 49 A50+ McDonald's 46% 42% 49% 47% Burger King 17% 20% 16% Chipotle 30% 14% 8% Subway 12% Wendy's 15% 13% 18% Taco Bell 9% Popeye's 11% Panera 10% 4% KFC 7% Dunkin Donuts 3% 5% Five Guys 6% 2% Domino's Arby's Boston Market 0% Dairy Queen 0.7%

Popeye’s DC Market Customers Occupation % Index White Collar/Mgr/Prof 56% 120 Working Women 30% 97 Retired 10% 53 Clerical 8% 115 Blue Collar/Operative 4% 60 Ethnic Background % Index African American 35% 134 Caucasian 32% 67 Hispanic 19% 142 Asian\Pacific Islander 12% 107 Lifestyle Groups % Index Achievers 38% 102 Singles 27% 116 Secure & Mature 25% 77 Family Starters 22% 142 Women OTG 14% 98 Established Families 74 The Blues 5% 93 Limiteds 136 Middle America 4% Golden Oldies 57

Most Influential Media Which one of the following media types is most influential?

Over 1,200,000 Residents Watching!! Watching Newschannel 8 Over 1,200,000 Residents Watching!!

Higher Frequency QSR Consumers Top Local WJLA Programs Higher Frequency QSR Consumers Index Pop ABC 7 News 6p 95 352,789 ABC 7 News 11p 87 314,068 ABC 7 News 5p 98 339,882 Jeopardy 7:30p 99 331,277 Wheel of Fortune 7p 103 296,859 Good Morning America 7a 122 Good Morning Washington 4:30a 275,347 Good Morning Washington 6a 110 288,254 Good Morning Washington 5a 119 309,766 ABC 7 News 4p 107 271,045 Live with Kelly 9a 131 The View 11a 111 215,115 ABC 7 News 12N 113 180,697 Rachael Ray 10a 118 159,185 Hot Bench 3p 112 124,767

Marshall Marketing Follow Through Additional Data Requests Unlimited access Media Evaluation Services Synergy finds the most efficient mix Thank you for your time!