CompanyName FirstName LastName, MITLabOrDept, email@mit.edu …etc TodaysDate * contactemail@mit.edu

What One paragraph, crisply written. An “elevator pitch” of what you propose to do. Joost’s Elevator Pitch Formula – fill in {between}: “{ABC Corp} is an {Industry} venture developing {Products/Services} for {Markets/Customers}. We solve the {Pain/Problem} using our unique {Technology/Products}. Our team includes {ImpressiveTalent}. Unlike {traditional/competitors} we offer {some key, dramatic improvement}.”

Why Size of market, who has the problem, who needs a solution, why is it worthwhile?

How What technology, product, &/or service allows you to solve the problem?

Open Remaining questions, major concerns & worries, business model (e.g. franchising, microfinancing...) Key differentiators, advantages