Driving a new strategy Office 365 underpins new operational initiative with its productivity and collaboration tools Objectives Following a period of unprecedented growth the company wanted to optimize its global business operations, while remaining close to local markets. Tactics It developed a new operational strategy called ‘GloCal’ and turned to Office 365 Pro Plus for its productivity and collaboration tools to drive the strategy. Results Global collaboration tool to connect colleagues across the world Accelerating business with Office 365 tools such as Lync and Yammer Centralized portal for document storing and sharing Sharing knowledge online is quicker and more efficient Key points: Customer profile: Founded over 160 years ago today the Carlsberg Group is an international company producing more than 500 brands of beer. It employs 45,000 people worldwide. Business goal: Following a period of unprecedented growth period, the company wanted to optimize its global business operations, while remaining close to local markets. It developed a new operational strategy called ‘GloCal’ and turned to Office 365 Pro Plus for its productivity and collaboration tools to drive the strategy. Results: Office 365 is a global collaboration tool to connect colleagues across the world and it accelerates business thanks to tools such as Lync and Yammer. It also provides a centralized portal for document storing and sharing making sharing knowledge online quicker and more efficient. Case study: https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=7900 “Sometimes personal meetings are necessary, but often a video conference is just as effective. With Lync Online, I have that option. I’m more productive.” — Werner K. Budek, PhD, Vice President Strategy, Carlsberg Supply Company

Carlsberg adopts Office 365 to help drive forward a new strategy aimed at optimizing global business operations Key points: Customer profile: Founded over 160 years ago today the Carlsberg Group is an international company producing more than 500 brands of beer. It employs 45,000 people worldwide. Business goal: Following a period of unprecedented growth period, the company wanted to optimize its global business operations, while remaining close to local markets. It developed a new operational strategy called ‘GloCal’ and turned to Office 365 Pro Plus for its productivity and collaboration tools to drive the strategy. Results: Office 365 is a global collaboration tool to connect colleagues across the world and it accelerates business thanks to tools such as Lync and Yammer. It also provides a centralized portal for document storing and sharing making sharing knowledge online quicker and more efficient. Case study: https://customers.microsoft.com/Pages/CustomerStory.aspx?recid=7900 “Sometimes personal meetings are necessary, but often a video conference is just as effective. With Lync Online, I have that option. I’m more productive.” —Werner K. Budek, PhD, Vice President Strategy, Carlsberg Supply Company