Creating and Testing a Hypothesis MARKET RESEARCH Creating and Testing a Hypothesis

Starter Match the Type of Data from the Green Boxes with the Data given in the Red Boxes 17th January 0.01 £1.25 $1.50 blue Yes/No 2008 On/Off Jodie Number Text Currency Time/Date Yes/No

Learning Objectives Must: be able to write a simple hypothesis and identify different data types Should: be able to explain methods for testing a hypothesis and identify different data types Could: be able to evaluate methods for testing a hypothesis and identify different data types

What is a Hypothesis? A Hypothesis is a prediction or a guess. It is what you believe to be true Example Subject: Ice Cream Hypothesis: I believe that most students in this class will prefer Chocolate Ice Cream to any other flavour How could we test this hypothesis to see if I was right?

What are your Hypotheses? Subject Favourite football team Favourite TV Soap Favourite pop star or group for Girls Least favourite pop star or group for Boys Most Popular McDonalds meal Favourite colour for Girls Favourite colour for Boys Write your own hypothesis for each of the subjects above. Start your hypothesis with “I believe that…” Write down 1 way that your hypotheses could be tested

The Apprentice – Healthy Snack Hypothesis Sir Alan Sugar wishes to create a new healthy snack bar aimed at people your age He does not know what people in your age range would like in a healthy snack bar Write down a hypothesis for what you think the answer would be

Testing your Hypothesis Write down a list of questions that you would need to ask in order to collect the information you need to test your hypothesis How could you collect this information? What are the advantages and disadvantages of these methods for collecting data?

Which types of data will be used to answer each question? Designing a Survey “Data Capture Forms” are used to help to collect the information needed to test a hypothesis Design a “Data Capture Form” to help you collect the information you require to test your Healthy Snack Hypothesis Which types of data will be used to answer each question?

Homework Each member of your team needs to ask 5 different people to fill in their Survey using the Data Capture Form you have designed ready for your next lesson

Plenary List 3 different types of Data Write down 2 ways that you could collect data Write down 1 new hypothesis What Enterprise Skills have you used today? What Enterprise Level have you reached in each Skill you identify?